More Than Half of Adult Shoppers Plan to Spend $100 or Less on Fall Fashion Items, CouponCabin.com's Survey Reveals

WHITING, Ind., July 26, 2011 /PRNewswire/ -- Despite the economy's gradual improvement over the past few months, some shoppers are still not ready to splurge on fashion. According to a new CouponCabin survey, 53 percent of American adults who plan to buy new fall clothes for themselves will spend $100 or less, with 92% of those who purchased fall clothes last year not planning on spending more this year. The survey was conducted nationwide by Harris Interactive from July 11 – 13, 2011 among 2,233 adults age 18 and older.

To help stretch their budgets, many shoppers who plan to spend money on new fall clothes for themselves will engage in various savings methods including:

• Only buying items on sale (71 percent).
• Using coupons (52 percent).
• Cutting back on the number of items they plan to buy (43 percent).

"While the economy has improved, shoppers are still being careful about how they're spending their money on non-necessity items," said Jackie Warrick, Chief Savings Officer at CouponCabin.com, the leading guaranteed coupon website. "What many people don't realize is that you don't have to sacrifice style just because you're on a budget!"

While many shoppers plan to stay on a budget, it's still important for them to stay in vogue. Nearly one-in-four (24 percent) report that they are at least slightly influenced by runway and high fashion trends when shopping for everyday clothes.

Warrick offers the following tips for the fall fashion trend forecast:

• Clashing – Think bold patterns in bright colors. Don't be afraid to rock stripes with polka dots – this season, anything goes.
• Bright colored pants – You don't have to throw on boring black or denim anymore. Punch up your look with a pair in hot pink, electric blue or orange.
• Plaid – Britney Spears isn't the only one who can pull off a plaid skirt. Try this versatile pattern in other ways – a fitted shirt, dress or coat can add preppy polish to your look.

To stay on top of style trends on a low budget, Warrick suggests:

• Make one fashion investment per season and fill in the rest of your wardrobe with bargain finds. Your investment doesn't need to break the bank - retailers like Target and H&M regularly partner with fashion designers on affordable, on-trend collections.
• Shop the sales and outlets for basics to pair with your new fall items.
• Shop your closet! While you might not find this season's trends, you may find a basic black blazer to wear with your new pink pants for a balanced look.
• Remember, less is more, so focus on one trend at a time.

Survey Methodology:

This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from July 11 – 13, 2011, among 2,233 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighted variables, please contact: Lauren Boukas, 312.386.7842.

About CouponCabin.com

CouponCabin is a leading online destination for coupons including online coupon codes, printables, grocery coupons and more. Shoppers have saved nearly $250 million since 2003 and with the largest selection of coupons guaranteed to work, CouponCabin.com is the best place to start searching for savings. The average user saves $19 in just 80 seconds on the site. With customized email newsletters, browser savings alerts, new coupon alerts and more, shoppers will never miss out on a great deal with CouponCabin.com. For more information, please visit http://www.CouponCabin.com.

SOURCE CouponCabin.com

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