Monster High Launches Lady Gaga Doll To Inspire Kindness With Born This Way Foundation
Timed to the Premiere of "Welcome to Monster High," Zomby Gaga joins Monster High as a Symbol for Kindness, Bravery and Acceptance
EL SEGUNDO, Calif., Oct. 6, 2016 /PRNewswire/ -- Today, Monster High and Born This Way Foundation revealed Zomby Gaga, a doll inspired by Lady Gaga to champion kindness, instill bravery, and build a world where young people celebrate their differences. Zomby Gaga, the newest ghoul to be welcomed to Monster High, will be available for pre-order starting October 17 at 9:00AM EST at select retailers for $29.99 USD. Led by six-time Grammy and 2016 Golden Globe winner Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world.
With a shared vision for a positive and bright future for young people, Born This Way Foundation and Monster High joined forces last October to inspire empowerment and acceptance. Zomby Gaga is the latest project of the partnership and newest Monster High character to be welcomed to the school. The doll launch coincides with a donation to Born This Way Foundation to continue to further this joint mission.
"Monster High was developed with a break frame aesthetic and storyline around inclusivity and kindness," said Lori Pantel, Senior Vice President and General Manager, Mattel Girls Brands. "Our partnership with the Born This Way Foundation and the development of Zomby Gaga help reintroduce the brand's purpose to a new generation of fans."
The doll was designed by Lady Gaga's sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her "Born This Way" music video. "My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters," said Natali Germanotta. "This Zomby Gaga doll is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration!"
This is the latest collaboration for Born This Way Foundation, an organization that has worked with dozens of local and national allies – from GLSEN and YMCA to the National Council of Behavioral Health, Mentoring USA, and the University of Nebraska-Lincoln – to reach hundreds of thousands of young people directly. These relationships have enabled the organization to connect youth around the country with services and programing in their communities.
Launched in 2010, Mattel's popular Monster High brand is a $1 billion property and remains the No. 2 fashion doll brand. At Monster High, students are not only accepted for who they are – but celebrated for their unique differences. This partnership continues to allow Monster High to take a more active stance in creating positive social change and underscores the importance of kindness and bravery, a message that resonates with both boys and girls.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
About Monster High™
At Monster High, Everyone Is Welcome. Launched in 2010, Mattel's popular Monster High brand of fashion dolls brings to life the sons and daughters of the world's most famous monsters like Frankie Stein™, daughter of Frankenstein, Draculaura™, a descendant of Dracula and their ghoulfriends. At Monster High, students embrace and celebrate what makes them different. It's a place where everyone is welcome and everyone belongs. Additional information about Monster High can be found online at www.MonsterHigh.com, on Facebook at https://www.facebook.com/MonsterHigh and on Instagram at https://www.instagram.com/monsterhigh.
About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Born This Way Foundation achieves this by shining a light on real people, quality research, and authentic partnerships. Working with more than 50 non-profit organizations, Born This Way Foundation has connected more than 150,000 young people with services and programing in their communities. Born This Way Foundation has also partnered with the University of Nebraska-Lincoln, the National Council for Behavioral Health, and the National Association of School Psychologists to collect data from more than 2,500 young people. This research, presented before the American Psychological Association, improved our understanding of young people's views of mental-health services and delivery methods. Visit us at bornthisway.foundation.
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SOURCE Mattel, Inc.
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