Monetate Names Retailing and Marketing Thought Leader Kevin Ertell to Strategic Advisory Board

Appointment enhances Monetate's stature as the leading independent provider of testing, targeting, and personalization for websites

News provided by

Monetate, Inc.

Jul 20, 2010, 07:45 ET

PHILADELPHIA, July 20 /PRNewswire/ -- Monetate, a vendor of choice for testing, targeting, and personalization for websites, has appointed industry thought leader Kevin Ertell to its Strategic Advisory Board, according to David Brussin, Founder and CEO (http://www.monetate.com).

"We are delighted to gain the insight and guidance of a visionary retailer and marketer of Kevin's stature," said Brussin. "Over many years, through an impressive output of white papers, research studies, and insightful blog posts, as well as innovation in the field, Kevin has helped shape and grow the retail industry as few others have done."

Currently Vice President of Retail Strategy at ForeSee Results, Kevin Ertell is widely known in the retail industry for successful innovations at major retailers like Borders and Tower Records, and for his closely followed blog, "Retail: Shaken Not Stirred" (http://www.retailshakennotstirred.com).

Commenting on his decision to get involved with Monetate, Ertell said, "I was impressed from the outset by the passion these guys bring to solving this enormous challenge faced by online retailers today, the need to deliver truly relevant and compelling site experiences without suffering enormous IT pain."

Ertell added, "Over the years, a lot of vendors in this space have made a lot of promises about ease-of-use and integration, but Monetate is one company that I know is really delivering, and they have a growing list of high-profile clients to prove it."

About Kevin Ertell

Kevin Ertell has been described by his peers in the retail industry as both "an extraordinary thought leader in the online retail space" and "a cross-channel retail visionary with the leadership skills to make his vision a reality."

As Vice President of Retail Strategy at ForeSee Results (http://www.foreseeresults.com) Kevin works with product, delivery, and marketing teams to ensure that ForeSee Results continues to provide best-in-class solutions that bring innovation and operational excellence to the retail industry.

Kevin previously served as Senior Vice President of E-Business for Borders, the international bookseller, where he developed the company's primary E-business goals, operating plans, policies, and short- and long-term objectives, ensuring a high degree of multichannel value was provided for both the organization and its customers through E-business strategies and activities.

About Monetate

Monetate is the leading independent provider of testing, targeting, and personalization for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate helps them test product pitches and accurately target specific audience segments, anywhere on their sites, without using any internal IT resources.

Monetate installs with just one tag and lets you test, target, and personalize content and features on any page, quickly, easily, for a predictable price. You can use the Monetate dashboard to create and track your tests and promotional campaigns, or you can let your Monetate Marketing Adviser do the heavy lifting for you. Either way, you always have round-the-clock access to detailed analytics that indicate the performance of your tests and campaigns in real-time.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org.

Media Contact:

Stephen Cobb
Marketing Evangelist
904-377-5528

Source: Monetate, Inc.
100 Four Falls Corporate Center, Suite 407
Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311