Moe's Is Bringing Out the Dead

- Moe's is looking for dead rocker look-alikes to adorn the walls of Moe's Southwest Grills -

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Jan 21, 2010, 12:17 ET

ATLANTA, Jan. 21 /PRNewswire/ -- The "MOE" in Moe's Southwest Grill originally stood for Musicians, Outlaws and Entertainers, and the music and artwork in Moe's restaurants have been a reflection of that persona. All the tunes played in Moe's restaurants are those of the dearly departed, and Moe's is ready to get that rock 'n' roll image up on the walls.

That is where the Dead Ringers™ promotion (www.BEaDEADringer.com) comes in. From now until April 20, Moe's is asking anyone who is a "dead ringer for a dead rocker" to enter the Dead Ringer Contest for a chance to be one of the winners whose portrait will be painted and hung on the walls of Moe's locations nationwide. The first 5,000 legitimate entries will receive $5 in Moe Bucks, the top 100 will receive a Moe's t-shirt and the top 14 will win free Moe's burritos for a year, and may be invited to jet to Atlanta for costumes, make-up and a photo shoot. All of the official rules and details can be found at BEaDEADringer.com.

"The viral, interactive attributes and the potential to become a part of the permanent artwork at Moe's makes this promotion exceptionally engaging for our guests," explains Joel Bulger, vice president of marketing for Moe's. "This is great way to encourage our fans to truly become a part of our brand and to use social networking in a way that we have never done before."

For those who don't look like a dead musician, Moe's invites you to go to BEaDEADringer.com and "Rock Your Face." The Web site features a photo uploader that allows visitors to put their faces on those of rock stars from a variety of musical genres and share the images with friends via email and social Web sites.

Like any good musical experience, the Moe's Dead Ringer promotion features exclusive "merch," with proceeds going to a good cause. Moe's will donate all proceeds of Dead Ringer t-shirts and Moe's guitar picks purchased at www.BEaDEADringer.com to the VH1 Save the Music Foundation, a non-profit organization whose mission is to restore instrumental music programs in public schools. This is the first of several Moe's programs to benefit the Foundation. To learn more about this and future programs please visit Moe's Newsroom.

About Moe's Southwest Grill

Moe's Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide. www.moes.com

SOURCE Moe's Southwest Grill