MobiTV, Inc. Reports Double Digit Increase in Daily Viewership Driven by Live Events, Breaking News and Entertainment

WHAT:

With millions of subscribers, the company's flagship application, called 'MobiTV' (available through AT&T, Verizon and other carriers, and as 'Sprint TV' on the Sprint network), has experienced a 49 percent increase in daily viewing minutes over the year prior.

WHY:

The most recent example of live news driving tune-in was the Tiger Woods press conference, responsible for a 3X jump in MobiTV viewership on channels airing the event: ABC News NOW, FOX News, MSNBC and ESPN Mobile TV. Airing at 8 a.m. PT/11 a.m. ET, the event was also a key indicator of mobile TV viewing behavior, specifically the consumer appetite for viewing live events on the go.

AND:

Beyond its core product, MobiTV, Inc. powers vertically themed content through its hosted technology platform. Examples include the NBA League Pass Mobile, the first to deliver live games from a major sports league across multiple mobile platforms, and the Ultimate Fighting Championship application for iPhone, the first to offer live Pay-Per-View content on mobile. 

QUOTES:

"Breaking news, sports and other live events are proven catalysts for tune-in and usage spikes," said Ray DeRenzo, CMO of MobiTV, Inc. "We're focused on delivering an experience that is more than just TV on your cell phone with a live experience that compliments the on-demand offerings that consumers care about, which we believe will continue to inspire increased consumer demand for our service."

"As an end-to-end managed service, major wireless operators turn to MobiTV, Inc to deliver the experiences their subscribers are asking for. We're continuing to innovate on our platform, which is designed to scale with the demands of the rapidly growing mobile TV market," said Kay Johansson, CTO of MobiTV, Inc.

ABOUT:

MobiTV, Inc.'s technology was the first to bring live TV to mobile devices, and the company is driven by a passion for delivering personalized, engaging and relevant mobile media experiences to millions of subscribers. Our deep relationships with wireless operators enable consumers to receive top-tier content from brands like NBC, ESPN, Disney, CBS, Warner Music and many more. MobiTV, Inc. applications, available on hundreds of handsets and compatible with nearly every mobile operating system, are powered by an industry-exclusive technology platform that can be deployed by wireless operators or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California.  For more information about MobiTV managed end-to-end services and hosted content delivery technology and solutions, please visit: www.mobitv.com/technology. To learn more about MobiTV applications and services, go to: www.mobitv.com/products/apps/tv/. To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/products/apps/radio/

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.