MobiTV, Inc. Offers Download & Store, Live TV and Video-on-Demand on the New BlackBerry Torch

EMERYVILLE, Calif., Aug. 13 /PRNewswire/ -- Continuing its track record of technology innovation, MobiTV, Inc. now offers the ability to download mobile media content for local playback on the BlackBerry® Torch™ smartphone from AT&T. Using Digital Rights Management (DRM) technology, MobiTV now offers downloadable content alongside live TV and video-on-demand on the new smartphone.

Working closely with content partners, MobiTV created a DRM solution that spans multiple devices, allowing users to download content to their mobile devices and watch offline with strong DRM protection.

"The DRM component of our technology platform is one of the elements that make this offline playback solution possible," said Kay Johansson, CTO, MobiTV, Inc. "Additional components, such as our Optimized Delivery Server which delivers high quality media while reducing network usage, further enhance the scalability and potential of our offering. Continued technology developments like these are critical for MobiTV to maintain our leadership position in multiplatform media delivery."

Beyond offline playback, live TV and a large VOD library, the MobiTV service on the BlackBerry Torch features enhanced discoverability of new content, resulting in a more personalized viewing experience. Combined with the ability to create quick links to favorite content and channels, MobiTV subscribers now have more control over when and how they consume mobile media.

AT&T subscribers can download MobiTV for the BlackBerry Torch, exclusive to AT&T customers, on BlackBerry App World™ (www.blackberry.com/appworld).

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.'s flexible platform powers an end-to-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon, as well as marquee partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV, Inc. technology platform is showcased through the company's own product called MobiTV, a feature-rich, personalized and intuitive mobile experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, as well as digital and satellite music services across hundreds of mobile handsets on all major device platforms including RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California.

For more information about MobiTV, Inc.'s hosted content delivery technology and solutions, please visit www.mobitv.com/technology.

For more information about commercially-available applications powered by MobiTV, please visit www.mobitv.com/products/apps/.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. All other trademarks, service marks, and product names used herein are the property of their respective owners.

SOURCE MobiTV, Inc.