MobiTV for iPhone Surpasses One Million Downloads

WHAT:

Released in April 2010, one out of every 308 Americans has now downloaded the MobiTV for iPhone application - currently number two on Apple's Top Grossing app list. The application features live TV programming and video-on-demand content from every major network, and many of the most popular cable channels.

WHY:

With its iPhone application, MobiTV, Inc. combines top tier programming with a breakthrough user interface, offering a more personal and compelling viewing experience on one of the most popular devices for video consumption.  This combination has resulted in significant increases in both viewership and subscriber sign-ups.

NUMBERS:

The availability of all World Cup games as part of MobiTV for iPhone content has driven accelerated usage, overall engagement and a spike in downloads of the application, including:  

• 47 percent increase in downloads since beginning of World Cup

• 250 percent increase in paid subscriptions since beginning of World Cup

• Average session length has been 30 minutes, almost twice the previous average

• The MobiTV app has delivered a more than 12 percent purchase-to-download conversion rate, from the free app to the premium upgrade

QUOTE:

"The performance and consumer demand of our iPhone application showcase the potential for mobile TV when top content is presented in a highly compelling user experience," said Charlie Nooney, CEO of MobiTV, Inc. "Supporting high demand and significant viewership spikes for a global event like the World Cup also points to the scalability and reliability MobiTV's platform."

ABOUT:

MobiTV, Inc.'s technology was the first to bring live TV to mobile devices, and the company is driven by a passion for delivering personalized, engaging and relevant mobile media experiences to millions of subscribers. Our deep relationships with wireless operators enable consumers to receive top-tier content from brands like NBC, ESPN, Disney, CBS, Warner Music and many more. MobiTV, Inc. applications, available on hundreds of handsets and compatible with nearly every mobile operating system, are powered by an industry-exclusive technology platform that can be deployed by wireless operators or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif.  For more information about MobiTV managed end-to-end services and hosted content delivery technology and solutions, please visit:

www.mobitv.com/technology. To learn more about MobiTV applications and services, go to: www.mobitv.com/products/apps/tv/. To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/products/apps/radio/