Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016

NEW YORK, Nov. 28, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016

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Report Details:

Video on Mobiles: A revolution in Value Added Services on Mobiles

"Global mobile video traffic will account for more than 60% of global mobile data traffic by 2016. The global mobile video market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016."

29% of smartphones users access mobile video services. Visiongain expects that by 2016 at least 40% of smartphone customers will use mobile video. In addition, upcoming LTE technology will allow for significantly higher capacity at a lower cost per bit, leading to improved commercial viability of video services. This report quantifies mobile TV and video market, analyses the market drivers and the key market players and their strategies.

A Range of Factors is Fuelling the Growth of the Mobile TV & Video Market 

Mobile TV & Video: Market Drivers and Challenges Report 2011-2016examines the mobile TV and video landscape by exploring emerging trends in key geographical regions, supporting technologies and product portfolio. A continued aggressive growth in mobile data fuelled by video and application usage over faster networks and more powerful, user-friendly devices has created a burgeoning market for video on mobiles. We present a comprehensive business case for mobile TV & video through a value chain analysis and discuss monetisation strategies to improve revenues for operators.

What is Unique about this Report?

Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the global mobile TV & video market growth and provides a detailed analysis and forecasts through to 2016.

Who needs to read this report?

Mobile Network Operators (MNOs)

Operators can evaluate and devise a successful strategy to monetise mobile TV and video market. Viable business models for improved operator revenues are explored within this report.

Handset Manufacturers 

Smartphones are well designed to support advanced acoustics needed for mobile TV & video. As the penetration of smart phones increases, new opportunities exist for handset manufactures to monetise the mobile TV & video market. Products such as projector mobile TV phones represent new opportunities for handset manufacturers.

Service Providers/ Content Providers/ Content Aggregators

Content providers and aggregators have been successful owing to the popularity of apps on smartphones. Case Studies and latest developments covered within this report show market demand and potential for video on mobile.

Broadcasters

Broadcasters can explore ways to maximise their revenue share from a revenue sharing model dependent on the competitiveness and co-operation of MNOs.

Visiongain is a trading partner with the US Federal Government

CCR Ref number: KD4R6 

Table of Contents

E. Executive Summary

E1. Video on Mobiles: A Revolution in Value Added Services on Mobiles

E2. Growing Popularity of Video on Mobiles

E3. Mobile TV: Slow yet Stable Growth

E4. Revenues and Business Model for Mobile Video Sustainability

E5. Points Emerged From This Research

1. Introduction and Market Overview

1.1 Mobile TV: Growth in Popularity

1.2 Mobile Video: A New Entertainment Medium

1.3 Reason for Mobile Video and TV Popularity

1.3.1 Increased Mobility of Media

1.3.2 Smartphone Market Growth driving Mobile Entertainment

1.3.2.1 Mobile TV & Video Options on Smartphones

1.3.2.1.1 BBC iPlayer for Mobile Makes Pocket-sized Viewing Simple

1.3.2.1.2 Elgato's Eye TV turns Smartphone into a Pocket TV

1.3.2.1.3 Slingbox Television for Smartphone

1.3.2.1.4 Live TV Sports Coverage through Sky Mobile TV

1.3.2.1.5 Streaming live TV from PlayStation 3 with Play TV

1.3.2.1.6 SeeSaw and Sling.com for watching Terrestrial TV on Smartphones

1.4 Adoption of Mobile Video Content Driving Growth

1.4.1 Popular Mobile Video Communities

1.4.2 Content Rights

1.4.3 Better Handsets

1.4.4 Faster Networks: LTE will revolutionise the Mobile Video Market

1.4.5 Market Openness

1.5 Transition of Digital Television

1.5.1 Changing Consumer Behaviour

1.5.2 Appropriate Digital Transmission Key for Mobile TV Success

1.5.3 Competition in Mode of Delivery Heating Up

1.5.3.1 DVB-H

1.5.3.2 DMB

1.5.3.3 MediaFLO

1.5.3.4 MBMS

1.5.3.5 IP Broadcast (IMB)

1.6 Key Developments Fuelling the Offering of Mobile TV 2010-2011

1.7 Aim of the Report

1.7.1 Questions Answered by the Report

1.7.2 Structure of the Report

1.7.2.1 Market Definition

1.8 Target Audience

1.9 Methodology

2. Mobile TV Ecosystem and Business Models

2.1 Stakeholders Leading the Way for Market Growth / Value Chains

2.1.1 Challenges for Adoption and Use of TV on Mobiles

2.1.1.1 Marketing: Establishing the End User Proposition

2.1.1.2 Collaboration: Bringing Stakeholders Together

2.1.1.3 Technology: Functionality for a Seamless Experience

2.2 Closer Look at Mobile TV Stakeholders

2.2.1 Content Plays the Most Crucial Role

2.2.2 Mobile Network Operators: An Integral Part of the Ecosystem

2.2.3 Broadcast Carriers Streamlines the Value Proposition

2.2.4 Handset Vendors Enhance the Offering

2.2.5 Government Regulation Moderate Delivery Channels

2.3 Mobile TV Industry Structure and Supply Chain

2.3.1 Program / Content Production

2.3.2 Network Packaging / Content Aggregation

2.3.3 Local Distribution

2.3.4 National / Local Advertisers

2.3.5 Receive Device Manufacturers

2.4 Mobile TV, Video on 3G networks: Different, Opposite or Complementary Offerings?

2.5 The Four Pillars of Business Models in Practice

2.5.1 Value Proposition

2.5.2 Technology Solution

2.5.2.1 Podcasting Solution

2.5.2.2 The Inband Solution

2.5.2.3 The Wireless IPTV Solution

2.5.2.4 Interrelated Solution

2.5.3 Co-operation Platform

2.5.4 Financial Design

2.5.4.1 Revenue Implications of Different Solutions

2.5.4.1.1 Two-Way Interaction for Content Generation

2.5.4.1.2 Consumer Willingness to Pay for Services

2.5.4.1.3 Demand for Paid Content

2.6 Mobile TV Business Models in Practice

2.6.1 Co-operation or Aggression

2.6.2 Broadcaster-Led Approach with Mobile Telecom Operator

2.6.3 Mobile Operator-Led Approach with Broadcaster

2.6.4 Independent Mobile TV/ DVB-H Service Provider Approach

2.6.5 Mobile Telecom Operator-Led Approach

2.7 Country-wise Business Model Case Studies

2.7.1 Japan

2.7.2 South Korea

2.7.3 US

2.7.4 Europe

3. Mobile TV Latest Developments & Forecasts 

3.1 Latest Developments in 2010 & 2011

3.1.1 Verizon Updates to LTE

3.1.1.1 AT&T U-Verse Mobile

3.1.1.2 Sprint TV

3.1.1.3 T-Mobile Mobile TV Prime

3.1.2 Can MobiTV Carrier Video Business Model Sustain Itself?

3.1.3 VoD Launch in Latin America

3.1.4 Content Owners in Mobile TV & Video- Hungama Mobile

3.1.5 Hauppauge Live TV app for iPad

3.1.6 Ireland Abandons Mobile TV; Brazil Passes new Pay TV Bill

3.1.7 Dominance of YouTube

3.1.7.1 YouTube's Video Consumption across Social Networks

3.1.7.2 The Top 10 Most Subscribed Channels on YouTube

3.2 Future Projects in the Strategy of Mobile Companies

3.2.1 Olympics 2012 London, UK

3.2.1.1 Orange, France for Olympics 2012

3.2.1.2 Samsung's Olympic Edition Smartphone for 2012

3.2.2 NTT DoCoMo Mobile BeeTV: A Business Case

3.2.2.1 Alliances/ Partnerships Resulting in BeeTV Service

3.2.2.2 Business Strategy

3.2.2.3 Business Model/ Monetization

3.2.2.4 NTT DoCoMo's Plans for 2012

3.2.3 Philippines Moves to Digital TV

3.2.4 US Mobile Digital TV Growth

3.3 Mobile Video Distribution: Solution Providers

3.3.1 Company Profile: Envivio

3.3.1.1 Revenue and Gross Margin Growth Drives Q2 2011 Profitability

3.3.1.2 Broadcasting and Unicom New Media Selects Envivio for Major Multi-Screen Television Project in China

3.4 Delivery Platforms for Mobile TV Services

3.4.1 Unicast (3G Streaming) Delivery Stream

3.4.2 Mobile Broadcast Delivery Stream

3.5 Forecasting Adoption of Mobile TV Technologies

4. Business Case for Mobile Video: Smartphones, Apps and Monetisation Opportunities

4.1 Mobile Video- On- Demand Gaining Momentum

4.2 A Closer Look at the Smartphones and Apps Market

4.2.1 Mobile OS Enabling Mobile Video Growth

4.2.2 The Power of Opensource Tapped by Samsung

4.3 Smartphone Apps a Driver for Mobile Video

4.3.1 The Android Apps Market for Mobile Video

4.3.2 Understanding Uses of Mobile Services

4.3.3 Apps- The Way for Every Mobile OS

4.4 Monetisation of Mobile Video through Advertising and Subscription

4.4.1 Tapping into Mobile Advertising for Mobile Video

4.4.1.1 The Global Advertising Industry

4.4.1.2 Breaking-Down of Advertising by Media Type

4.4.1.3 Digital Media as a Game Changing Advertising Channel

4.4.1.4 Mobile Internet Attracts Advertising Revenues

4.4.1.5 Advertising in Mobile Video

4.4.1.6 Increasing Viewers of Advertisement in Mobile Video

4.4.1.7 How do Viewers Consume Advertisement in Mobile Video?

4.4.1.8 How Effective is advertising in Mobile Video?

4.4.1.9 Advertising in Mobile Video Market Forecasts (2010- 2016)

4.4.2 Monetising Mobile Video via Pay per View and Subscriptions

4.4.2.1 Pay per View vs. Subscriptions vs. Ad Revenues

4.5 Future Monetization Possibilities for Mobile Video

4.5.1 Mobile Video via NFC: A Big Potential

4.5.2 Viral Marketing Strategies via Mobile Video

4.6 Mobile Video Calling- A Technology Enabled by LTE

4.6.1 Challenges in Mobile Video Calling

4.6.2 Migration to 4G

5. Regional Mobile Video Market Analysis

5.1 Global Mobile Video Market (2010- 2016)

5.1.1 Increasing Consumption of Bandwidth Worldwide

5.1.2 4G & Beyond: A Boon for Mobile Video

5.1.2.1 Operators Who Deployed 4G/ LTE as Of September 2011

5.1.2.1.1 AT&T

5.1.2.1.2 Etihad Etisalat Mobily and Saudi Telecom

5.1.2.1.3 Zain

5.1.2.1.4 China Mobile

5.1.2.1.5 Optus

5.1.2.1.6 Telefonica

5.1.2.1.7 Aero2 and Huawei

5.1.2.1.8 Bell Mobility, Canada

5.1.2.1.9 SaskTel

5.1.2.1.10 Vodafone, Germany

5.1.2.2 List of 4G LTE Smartphones

5.1.2.2.1 NTT DoCoMo LTE Tablet

5.1.2.2.2 AT&T 4G LTE Tablet

5.1.3 Increasing Global Subscriber Base

5.1.4 Global Revenues Promising for Mobile Video

5.2 North American Mobile Video Market (2010- 2016)

5.2.1 North American Market Adopts Mobile Video

5.2.2 What Is Driving North American Mobile Video Market?

5.2.3 The New Niche Consumer

5.3 Europe Mobile Video Market (2010- 2016)

5.3.1 Italy Takes the Lead in Mobile Video in Europe

5.3.2 Europe Witness High Demand in Mobile VoD

5.4 Asia Mobile Video Market (2010- 2016)

5.4.1 Mobile Video Set to Take Off in Asian Markets

5.4.2 Ecosystem Ripe for Mobile Video in Asia Pacific

5.5 Latin America Mobile Video Market (2010- 2016)

5.5.1 Many Companies Setting Up Base in LatAm to Tap Mobile VideoOpportunity

5.5.2 Latin American Mobile Video Market rich with Cash

5.6 Japan Mobile Video Market (2010- 2016)

5.6.1 Japan's Interesting Demographic Inclination towards Mobile Video

5.6.2 Japan- an Obvious Market for Mobile Video

5.6.3 Japan Already a Maturing Mobile Video Market

6. Conclusions

6.1 Market Growth Dynamics: Mobile Video

6.2 Mobile TV Faces Technological and Business Model Challenges

6.3 Strong Growth Seen in Mobile Video Market

6.4 The Apps Drives Mobile Video Adoption, Usage & Distribution

6.5 Projector Phones to Transform Viewing Experience

6.5.1 Samsung's Galaxy Beam: Smart Projector Phone

6.5.2 Increase in Pico Projector Phones

6.6 Tablets Take the Notion of "Smartphone as STB" To the Next Level

6.7 The Beginnings of Mobile Social Video

6.8 Monetizing Challenges Forcing Business Model Exploration

6.9 Summary of Key Statistics from this Research

Appendix A

About visiongain

Appendix B

Visiongain Report Evaluation Form

Appendix C

Report Methodology

List of Tables in this Report

Table 1.1 List of popular mobile video communities

Table 1.2 Mobile TV standards

Table 1.3 Mobile TV recent key developments as of September 2011

Table 2.1 Role of each Mobile TV stakeholder

Table 3.1 Top 10 most subscribed channels on YouTube

Table 4.1: Total Smartphone Sales to End Users 2010-2016

Table 4.2 Total Smartphone Sales and market share by Operating System 2010-2016

Table 4.3: % Share of Android Apps by Type

Table 4.4 Demographic Statistics of Video Audience Composition by Age

Table 4.5 Video Audience Demographics by Ethnicity & Race (in Hours: Minutes)

Table 4.6 Available Apps - Free and Paid Q2 2011

Table 4.7 Global Advertising Market CAGR 2010 - 2016

Table 4.8 CAGR Forecast by Medium 2011 - 2016

Table 4.9 Mobile Advertising CAGR Forecast by Region 2011 - 2016

Table 5.1 26 LTE FDD networks launched commercially

Table 5.2 LTE1800 networks launched

Table 5.3 List of 4G LTE handsets in the marketplace 2011

Table 5.4 Mobile Video Subscribers and Revenues Forecasts and CAGR 2010-2016

Table 5.5 North America Mobile Video Subscribers and Revenue Forecasts; CAGR 2010-2016

Table 5.6 Europe Mobile Video Subscriber and Revenue Forecasts; CAGR 2010-2016

Table 5.7 Asia Pacific Mobile Video Subscribers and Revenue Forecasts; CAGR 2010-2016

Table 5.8 Latin America Mobile Video Subscribers and Revenue Forecasts; CAGR 2010-2016

Table 5.9 Japan mobile video consumption (%)

Table 5.10 Type of mobile video watched in Japan

Table 5.11 Type of mobile video service preferred in Japan

Table 5.12 Japan mobile video subscribers and revenue forecasts; CAGR 2010-2016

List of Charts in this Report

Chart 1.1 Smartphone penetration forecasts worldwide 2011-2016 (% of population)

Chart 2.1 Regional Mobile TV revenues 2010-2016 (in $ millions)

Chart 3.1 YouTube as a % of global mobile bandwidth and global mobile video streaming 2011

Chart 3.2 YouTube video consumption per day across social networks

Chart 3.3 Mobile TV Revenue Forecasts by technology 2011-2016 (in $ million)

Chart 3.4 Mobile TV Subscriber Forecasts by technology 2011-2016 (in million)

Chart 4.1 Smartphone sales forecasts 2011-2016 (in millions)

Chart 4.2 Total Smartphone Sales by OS 2010-2016 (in millions)

Chart 4.3 Revenue forecasts for global mobile apps (in $ billions)

Chart 4.4: Android Apps by Type (%)

Chart 4.5 Consumer use of mobile services 2011 (in %)

Chart 4.6 Consumer use of mobile services 2016 (in %)

Chart 4.7 Monthly time spent watching video by gender in Q2 2011 (in hours: minutes)

Chart 4.8 Available Apps - Free and Paid Q2 2011

Chart 4.9 Global Advertising Market Forecasts 2010 - 2016

Chart 4.10 Global Advertising Market Forecast by Medium 2011 - 2016

Chart 4.11 Global Advertising Market Share Forecast by Medium 2011 & 2016

Chart 4.12 Projected Mobile Advertising Revenues 2011 - 2016

Chart 4.13 % of mobile video users viewing adverts

Chart 4.14 How do users consume mobile video advertising (in %)

Chart 4.15 How effective is mobile video advertising (in %)

Chart 4.16 Mobile video advertising revenue forecasts (in $ billion)

Chart 4.17 Mobile video revenues forecasts from pay-per-view and subscriptions (in $ billion)

Chart 5.1 Mobile Global Data Usage (in TetraBytes/ Month)

Chart 5.2 LTE Service Revenues 2010-2016

Chart 5.3 Global Mobile Video subscribers forecasts 2010- 2016 (in millions)

Chart 5.4 Mobile Video Revenue Forecasts 2010-2016 (in $ billion)

Chart 5.5 North America mobile video subscribers forecasts 2010- 2016 (in millions)

Chart 5.6 North America Mobile Video Revenue Forecasts 2010-2016 (in $ billion)

Chart 5.7 Europe Mobile Video Subscribers Forecasts 2010-2016 (in millions)

Chart 5.8 Europe Mobile Video Revenue Forecasts 2010-2016 (in $ billion)

Chart 5.9 Asia Pacific Mobile Video Subscriber Forecasts 2010-2016 (in millions)

Chart 5.10 Asia Pacific Mobile Video Revenue Forecasts 2010-2016 (in $ billion)

Chart 5.11 Latin America Mobile Video Subscribers Forecasts 2010-2016 (in millions)

Chart 5.12 Latin America Mobile Video Revenue Forecasts 2010-2016 (in $ billion)

Chart 5.13 Japan mobile video consumption (%)

Chart 5.14 Type of mobile video watched in Japan

Chart 5.15 Type of mobile video service preferred in Japan

Chart 5.16 Japan mobile video subscribers forecasts 2010-2016 (in millions)

Chart 5.17 Japan mobile video revenue forecasts 2010-2016 (in $ billion)

List of Figures in this Report

Figure 1.1 Stakeholder involvement in the mobile TV content distribution

Figure 1.2 Mobile TV standards in operation throughout the world

Figure 1.3 Structure of the Report

Figure 2.1 Challenges in mobile TV adoption

Figure 2.2 Channels for growth of mobile TV

Figure 2.3 Mobile TV Stakeholders and Ecosystem

Figure 2.4 Stages of the local TV supply Chain

Figure 2.5 Four Pillars of Mobile TV Business Model Implementation

Figure 2.6 Technology Solutions for Mobile TV

Figure 2.7 Business Models in Practice

Figure 2.8 Broadcaster Led Approach with mobile operators

Figure 2.9 Mobile telecom operator-led approach with broadcaster

Figure 2.10 Independent Mobile TV/ DVB-H service provider approach

Figure 2.11 Mobile telecom operator-led approach

Figure 3.1 Multimedia broadcasting concept and system configuration

Figure 3.2 Unicast (one- to- one) video content delivery system

Figure 3.3 Broadcast (one- to- all) video content delivery system

Figure 6.1 Phone Data Projection 

Companies Listed

3 Italia

Aero

Alcineo

Amazon

Apple

AT&T, US

AudioBoo

BBC

Bell Mobility, Canada

Bitbop, US

blogTV

BSkyB

Cablevision

Claro, Brazil

ComVu

Dish Network

Disney

DLA

Doordarshan, India

Eithad Etisalat Mobily

Entel PCS, Chile

Envivio

Facebook

Flixwagon

Floobs

Fring

Gigabyte, Taiwan

Google

H3G, Italy

Hauppauge

HBO

HTC

Huawei

Hulu

Hungama TV

Innoxius Technolgies, Taiwan

Justin.TV

Klip

KPN

Kyte

LG

Livecast

Lusacell, Mexico

Mediaset

MeroPCS

MGM

MiTV, Malayasia

MobiTV

Mogulus

Motorola

Movistar, Chile

Neotion

Netflix

Nokia

NTT DoCoMo, Japan

O2, UK

Oi, Brazil

ooVoo

Operator11

Optus, Australia

Orange, France

Orange, UK

Public Television Service, Taiwan

Qik

Qisda

Qualcomm

Samsung

SaskTel, Canada

Saudi Telecom

Seesmic

Skype

Solaiemes

Sony Ericsson

South Korea Telecom

Sprint

Stickam

Telcel, Mexico

Telefonica, Spain

TIM, Brazil

Time Warner

T-Mobile, US

TV2GO

Twitvid

UStream.TV

Verizon, US

Vivo, Brazil

Vodafone, Germany

Vodafone, UK

YouTube

Zain, Saudi Arabia

ZTE 

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