Mobile Security Problems Will Drive Demand for Authentication Products

NEW YORK, Sept. 3 /PRNewswire/ -- As mobile phones become basic tools of commerce, the threat of significant theft through hacking and other illegal activities is rising, causing enterprises and network operators to scramble to find ways to protect their customers' data through mobile authentication solutions, according to the latest report from Heavy Reading Mobile Networks Insider (www.heavyreading.com/mobile-networks).

Mobile Security: The Coming Boom in Authentication examines the issues and challenges now surrounding mobile security, focusing on security authentication as a means to safeguard mobile applications. The report identifies the key industry verticals most affected by mobile security issues, and provides in-depth analysis of the technology solutions available from eight leading suppliers of mobile authentication products, including information on deployment costs.

For a list of companies included in Mobile Security: The Coming Boom in Authentication, http://img.lightreading.com/uni/pdf/mni0910_companies.pdf

"There is no question that mobile security will eventually equal – if not surpass – PC security as a threat to IT departments," notes Denise Culver, research analyst with Heavy Reading Mobile Networks Insider and author of the report. "But the reality is that enterprises and organizations should already be making moves to integrate mobile authentication as a regular business practice, as firewalls and virus scanners are utilized in the PC world today."

There are several key issues that need to be addressed today for mobile platforms to be secure, says Culver. "First is the need for implementation of standards across the industry, which is a significant challenge given the number of ways authentication can be accomplished," she explains. "There also must be standardization of deployment across the myriad of devices that already exist and that will continue to be introduced into the market."

Key findings of Mobile Security: The Coming Boom in Authentication include:

• Enterprises are turning to mobile authentication to extend existing services or offer new services to large-user-volume markets, while protecting against fraud.
• The strongest vertical for mobile authentication is the financial industry, especially mobile banking.
• Online betting and auction sites will turn to mobile authentication as the cost of fraud becomes prohibitive.
• Enterprises must be better educated about the benefits of applying mobile authentication throughout their entire ecosystem.
• Mobile authentication has both hard and soft cost benefits, such as eliminating inventory management and reducing help desk costs.

Mobile Security: The Coming Boom in Authentication is available as part of an annual single-user subscription (six issues) to Heavy Reading Mobile Networks Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/mobile-networks. For more information on all of Heavy Reading's Insider services, please visit www.heavyreading.com/research.

About Heavy Reading

Heavy Reading is an independent market research organization offering quantitative analysis of telecom technology to service providers, vendors, and investors. Its mandate is to provide the comprehensive competitive analysis needed today for the deployment of profitable networks based on next-generation hardware and software.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Heavy Reading

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