Mobile Messaging - The Next-generation Global Social Networks

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Apr 22, 2014, 04:59 ET

DUBLIN, April 22, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/75k9gw/mobile_messaging) has announced the addition of the "Mobile Messaging - The Next-generation Global Social Networks" report to their offering.

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In-depth analysis of companies, strategies and markets

Smartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps.

Hundreds of millions are downloading the apps - from KakaoTalk, Line, WeChat, WhatsApp and others - to access free chat messaging, voice and video communications, mobile entertainment and commerce.

This presents a huge opportunity to create international digital businesses. And a major threat to Facebook and Twitter.

The companies behind the apps have global ambitions:
Line, from Japan, is targeting half a billion users this year

WeChat is spending $200 million per year on international marketing to become China's first worldwide tech brand

US leader WhatsApp processes 50 billion messages per day

South Korea's KakaoTalk is installed on 93% of the country's smartphones

Comprehensive analysis of the fast-moving mobile messaging market:
Understand the mobile messaging business and the leading companies

How they are creating next-generation mobile social networks

Their global battle to reach every one of 5.6 billion smartphones worldwide by 2019

Competing business models, major markets and strategies for international expansion

The impact on mobile games, entertainment content and online-to-offline (O2O) commerce

Opportunities for mobile brand marketing

Facebook's and Twitter's strategies to fight the threat posed by messaging apps

In-depth company profiles and SWOT analysis of the major messaging providers:

KakaoTalk South Korea
Kik Messenger Canada
Laiwang China
Line Japan
Nimbuzz India
Tango USA
Viber Cyprus
WeChat China
WhatsApp USA

Company profiles cover:

Overview of the messaging app and its innovative features
Funding and business model
Revenues
Company timeline
Major markets, user numbers and growth
Partnerships and third-party services
Advertising services

More essential data:

131 charts, graphs and tables
Key information on international markets
Overview of 24 start-up messaging companies

Who is this report for?

Game changers - the innovators who are transforming social media, mobile communications, media, advertising and technology.

Investors and analysts following major messaging and mobile companies, social networks and media organisations, and technology news, strategy and market developments.

Social media, mobile, advertising and media professionals, to stay current with the fast-moving and complex mobile messaging market.

Key Topics Covered:

EXECUTIVE SUMMARY: THE GLOBAL BOOM IN MOBILE MESSAGING APPS

1. KEY DRIVERS FOR EXPLOSIVE GROWTH

2. SWOT ANALYSIS - THE MAJOR PLAYERS IN GLOBAL MESSAGING

3. GLOBAL RANKINGS OF MAJOR MESSAGING APPS

4. PRIMARY NATIONAL MARKETS

5. STRATEGIES FOR INTERNATIONAL EXPANSION

6. GLOBAL COMPETITION

7. MESSAGING APPS vs SOCIAL NETWORKS

8. BUSINESS MODELS FOR MONETIZING APPS AND USERS

9. VALUING MOBILE MESSAGING COMPANIES

10. IS MOBILE GAMING THE FUTURE FOR MESSAGING APPS?

11. OPPORTUNITIES FOR BRAND MARKETING AND CONTENT SALES

12. CHALLENGES TO BUSINESS MODELS AND EXPANSION

13. IN-DEPTH COMPANY PROFILES: MAJOR MOBILE MESSAGING APPS

14. APPENDIX: STARTUPS IN BRIEF - NEW AND INNOVATIVE APPS

Companies Mentioned: