Mobile Enterprise Applications Gain Traction in North America

Majority of businesses prefer to purchase mobile enterprise applications that are prebuilt or prepackaged, finds Frost & Sullivan

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Frost & Sullivan

Dec 09, 2014, 09:00 ET

MOUNTAIN VIEW, Calif., Dec. 9, 2014 /PRNewswire/ -- The interest in mobile enterprise applications among businesses across North America is increasing. The amount of respondent companies that reported the deployment of at least one mobile worker application has risen from 73 percent in 2013 to 82 percent this year. Currently, 49 percent of businesses across North America adopt between one and ten applications, indicating a significant acceptance of these solutions.

A new customer analysis from Frost & Sullivan, 2014 North American Mobile Enterprise Applications, finds that approximately nine out of ten current users are very or somewhat satisfied with these solutions, based on a survey of 300 decision-makers for purchases of mobile software applications including mobile asset tracking, mobile sales force automation (SFA), mobile workforce management, and wireless email solutions.

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"Satisfaction levels among businesses that have implemented mobile worker applications have risen after previously showing a descending trend," said Frost & Sullivan Customer Research Analyst Diana Herrera. "Current users cited increased employee productivity and business process efficiencies as key business impacts influencing satisfaction levels."

The top three beneficial impacts of newer mobile enterprise applications for businesses are improved customer engagement, competitive advantage and customer satisfaction. When it comes to machine-to-machine (M2M) applications such as mobile asset tracking, users focus on hard-dollar impacts such as decreased transportation costs, labor expenses and paperwork.

Across all mobile enterprise applications segments, data security continues to be the strongest barrier to adoption. The high cost of mobile enterprise applications is the second-strongest factor discouraging the uptake of these solutions. Other major impediments include back-office integration requirements, a lack of internal resources and expertise, and the absence of a trusted mobility partner.

Despite these customer concerns, the North American mobile enterprise applications market is growing. During 2014-2015 alone, 79 percent of respondent companies plan to deploy mobile worker applications. Additionally, the proportion of businesses professing a lack of interest in new applications – mobile SFA, mobile workforce management and mobile asset tracking – has noticeably decreased since 2013. This uptrend is due in part to an improvement in vendor marketing efforts.

"To take advantage of these developments, market participants across North America will have to design their products and strategies based on customer preferences," stated Herrera. "The majority of businesses prefer to purchase mobile enterprise applications that are pre-built or prepackaged to some degree rather than create an application from scratch. Businesses of all sizes also tend to choose wireless carriers and major corporate software vendors as their mobility partners."

2014 North American Mobile Enterprise Applications is part of the Mobile & Wireless Communications (http://www.wireless.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: US Machine-to-Machine (M2M) Communications Market, Analysis of the Global Smartphone and Operating Systems Market, and Mobile Workforce Management Markets. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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2014 North American Mobile Enterprise Applications
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Contact:
Clarissa Castaneda
Corporate Communications – North America
P: 210.477.8481
F: 210.348.1003
E: [email protected]
http://www.frost.com

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SOURCE Frost & Sullivan