Mobile Commerce (M-Commerce) Market: 32.23% CAGR Forecast Globally During 2015 - 2019

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Jan 15, 2015, 07:30 ET

DALLAS, January 15, 2015 /PRNewswire/ --

ReportsnReports.com offers Global M-Commerce Market 2015-2019 a new mobile commerce market research report of 187 pages in its store. The report says growing disposable income, especially in developing countries such as China, is one of the major drivers of the Global M-Commerce market.

Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The West, in particular, has been very proactive in adopting this platform to improve commercial transactions. The high adoption of this platform has enabled various retail stores to go online, and adopt more effective marketing strategies. With the proliferation of technology and handheld devices, people are increasingly inclined to use cell phones to carry out their m-commerce activities.

One of the emerging trends in the Global M-Commerce market is the increased awareness of mobile wallet. With the availability of Google wallet and PayPal and the introduction of Apple Pay and various other mobile wallets, there has been growing awareness of mobile wallet among consumers. This has helped in increasing the adoption rate of m-commerce services. Also, this has led to the growth in mobile advertising as it is easier for brands to push their products and services to consumers with 24/7 access via handheld devices. Analysts forecast the Global M-commerce market to grow at a CAGR of 32.23% over the period 2014 - 2019.

According to the "Global M-Commerce Market 2015-2019" report, growing disposable income, especially in developing countries such as China, is one of the major drivers of the market. With increased spending power, people are spending on apparels, electronics, and personal grooming products. With the increasing penetration of smartphones and tablets, consumers are adopting m-commerce for shopping, in-app purchases, and contactless payment.

This report covers the present scenario and the growth prospects of the Global M-commerce market for the period 2015-2019. To calculate market size, the report considers m-commerce sales. The market calculation only includes m-commerce sales performed using smartphones and tablets. It does not include consoles and other portable devices.

Order a copy of this report at (Prices start at US $3500 for a Single user PDF) http://www.reportsnreports.com/purchase.aspx?name=323146.

The report also provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global M-commerce market. It also presents the geographical segmentation of the market. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

The report recognizes the following companies as the key players in the Global M-commerce Market: Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., ASOS.com, Bank of America Corp., Barnes & Noble Inc., BlackBerry Ltd., Costco Wholesale Corp., eBay Inc., Google Inc., MasterCard Inc., Microsoft Corp., Netflix Inc., Office Depot Inc., PayPal Inc., Rakuten Inc., Sears Holdings Corp., Softcard, Staples, Target Corp., Visa Inc., Walmart Inc. and Zynga Inc.

Other Prominent Vendors in the market are: Best Buy, GameStop, Groupon, J. C. Penney, Kohl's, LL Bean, Liberty Interactive, Macy's and Newegg.

Key Regions: Americas, APAC, EMEA

Key Leading Countries: US and China

Market Segmentation by Device: Tablet M-commerce and Smartphone M-commerce

Market Driver: Increase in Disposable Income

Market Challenge: Slow Adoption of Mobile Payments

Market Trend: Increased Awareness about Mobile Wallets

Further, the report states that the slow adoption of mobile payment is one of the major concerns of the market as this will reduce m-commerce sales and eventually lead to the decline of the market. The adoption rate is particularly very low in developing countries, even though the market share of smartphones is high.

Key Questions Answered in this Report: What will the market size be in 2019 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors?

More Reports on Mobile Commerce, IT & Telecommunication Markets by Infiniti Research Limited / Technavio can be explored at http://www.reportsnreports.com/publisher/infiniti-research-limited/

Global Mobile Security Market 2014-2018: Analysts forecast the Global Mobile Security market to grow at a CAGR of 38.3% over the period 2013-2018. The report covers the present scenario and the growth prospects of the Global Mobile Security market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from the sales of mobile security solutions.

Key Regions: APAC, Europe, MEA, North Americas and South America

Key Vendors: AVG Technologies, Kaspersky Lab, McAfee and Symantec

The Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors research report is spread across 80 pages and evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale. From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers' on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships. The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called "showrooming" phenomenon. Read more at http://www.reportsnreports.com/reports/283168-future-of-mobile-commerce-prepaid-stored-value-third-party-pays-huge-opportunities-for-carriers-merchants-and-telecom-vendors.html .

Mobile Commerce and Payments in Retail POS and Shopping: This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications. Report Benefits include: Understand the issues surrounding online vs. offline shopping; Identify strategies to combat online shopping and showrooming; Learn about technologies and solutions to supplement digital marketing; Understand consumers can become more loyal and prone to purchase in-store and Learn how embedded entertainment known as "gamification" can lead to more sales.

Other new reports on IT & Telecommunication markets are available at http://www.reportsnreports.com/market-research/information-technology/ .

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