Mobile Advertising Market (Cross Platform): 38.3% CAGR Forecast Globally to 2018

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Sep 13, 2014, 01:30 ET

DALLAS, September 13, 2014 /PRNewswire/ --

The Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018) research report, now available with ReportsnReports.com, forecasts the industry to grow from $15.13 billion in 2013 to $76.57 billion in 2018, at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. In terms of regions, APAC is expected to be the biggest market in terms of revenue contribution, while emerging economies such as Middle East and Africa (MEA), and Latin America (LA) are expected to experience increased market traction with high CAGRs, in the due course. Complete report is available at http://www.reportsnreports.com/reports/269205-cross-platform-mobile-advertising-market-by-solutions-campaign-delivery-reporting-analytics-proximity-by-advertising-search-sms-mms-p2p-messaging-rich-media-coupons-in-app-worldwide-market-forecasts-and-analysis-2013-2018-.html .

The consumption of mobile media and the integration of cross devices platform continue to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising is cross-platform advertising that targets on reaching audiences on their desktops and follow them to their smartphones, tablets, and other mobile devices. The market for mobile advertising and cross-platform advertising is doubling Year-on-Year (Y-O-Y) and the growth of smartphone usage is expected to drive this market in the coming years. This report outlines the global spending on mobile as well as cross-platform advertising's (ads) revenue distribution pattern of different types of channels. This report also provides a complete analysis of all vendors within the mobile advertising and cross-platform advertising ecosystem.

The major cross platform and mobile advertising market players include Google, Millennial Media, Apple, Jumptap, Yahoo, Microsoft, Mojiva, InMobi, Tapad, and Drawbridge. Some of these players provide cross-platform and mobile advertising platform and some focuses only on mobile advertising. Complete list of companies profiled in this cross platform and mobile advertising market report include 4info, Amobee, AOL, Apple, Drawbridge, Facebook, Google, Inmobi, Jumptap, Millennial Media, Microsoft, Mojiva, Nokia, Rhythm, Tapad, Telenav, Valueclick and Yahoo! Order a copy of this report for US$4650 (single user PDF) at http://www.reportsnreports.com/Purchase.aspx?name=269205. Alternatively, ask for a discount at http://www.reportsnreports.com/contacts/Discount.aspx?name=269205 to manage acquiring required research data within your budgets.

The report on cross-platform and mobile advertising provides global market trends, overall adoption scenarios, competitive landscape, and key drivers and opportunities in this market. It aims at estimating the current market size and the future growth potential of this market across verticals and regions based on various types of advertising and devices. The report also focuses on various regional markets for each of the sub segments within the cross-platform and mobile advertising market. The major geographical regions include North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

This research segments the global cross-platform and mobile advertising market by advertising platform types, solutions, services, devices, advertising types, organization size, verticals, and regions:

On the basis of advertising platform types:

Advertising platform types are classified into mobile advertising platform and cross-platform advertising.

On the basis of solutions:

Solutions are segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions, and other solutions.

On the basis of services:

Services are classified into consulting services and integrated services.

On the basis of devices:

Devices are classified into feature phones, smartphones, tablets, Personal Computers (PCs), laptops and notebooks, smart Televisions (TVs), and other devices.

On the basis of advertising types:

Advertising types are segmented into search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging advertising, rich media (video advertising) and display advertising, voice SMS or outbound dialer and audio advertising, mobile digital coupons advertising, and in-app advertising.

On the basis of organization size:

Organization size is classified into Small and Medium-Scale Businesses (SMBs) and enterprises.

On the basis of verticals:

Verticals are segmented into consumer goods, retail, and restaurants, telecom and information technology (IT), banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation, and logistics, supply chain and manufacturing, healthcare, energy, power, and utilities, academia and government, and others.

On the basis of geographical regions:

Geographical regions are classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

This research supports the belief that complexity in cross-platform advertising and location and privacy issues are the major issues in the cross-platform and mobile advertising market. These challenges are restraining the enterprises and customers to adopt cross-platform and mobile advertising for their online transactions and marketing.

Another report titled In-Stream and Virtual Video Advertising 2014 - 2017 says In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails. This research provides brands, marketers, agencies, buyers and sellers a detailed inventory map of the entire marketplace including sellout, views by site and screen, CPMs, spot length, insertion frequencies by publisher, programmer, device, aggregator and network, plus spend traversing ad tech serving systems and media player/recommendation platforms.

In-stream inventory allocated against premium content (and their syndication partners, including Hulu) increased 40% in 2013, to 1.75 impressions per video play and captured 50% of spend across this $3.2 billion patch of the marketplace. The virtual video ad industry exhibited a CAGR of 54.2% over the past ten years. Order a copy of this report for US$3495 at http://www.reportsnreports.com/Purchase.aspx?name=282572.

Explore more reports on IT & Telecommunications industry at http://www.reportsnreports.com/market-research/information-technology/ .

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