M&M'S® Caramel Launch Celebrated In Times Square

News provided by

Mars Chocolate North America

May 11, 2017, 16:05 ET

HACKETTSTOWN, N.J., May 11, 2017 /PRNewswire/ -- Today, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavor, the M&M'S ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the opportunity to use their phone to turn static Times Square billboards into a fun and interactive, vintage arcade game experience.

To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images)
To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images)
To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images)
To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images)
To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images) To celebrate the launch of M&M'S Caramel, M&M'S brought a whole new flavor of fun to New York's Times Square by transforming the area's iconic billboards into an innovative augmented reality gaming experience, Thursday, May 11, 2017, in New York. (Photo by Jason DeCrow/Invision for M&M'S/AP Images)

Fans nationwide can still join the fun by simply picking up a package of M&M'S Caramel and scanning it with the Blippar app to unlock the ARcade experience. The Blippar app is available for download on Android and iOS Phones.

SOURCE Mars Chocolate North America

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