MMI Agency partners with KNIME.com AG to deliver best-in-class marketing innovations to leading global brands
Brand activation agency joins with data-innovation platform to develop scalable marketing solutions that streamline and enhance data-driven insights and analytics
HOUSTON, Sept. 16, 2015 /PRNewswire/ -- MMI Agency, a Houston-based conversation agency, is now a Trusted Partner of KNIME.com AG, an open source software company that specializes in innovative data solutions. Through this partnership, MMI Agency will provide global brands a new means to maximize the value of their data.
The KNIME Analytics Platform enables marketers and agencies to streamline, optimize, integrate and analyze complex data sets more easily, deeply and accurately to uncover actionable insights. The strategic partnership will allow brands to deploy a scalable and innovative toolset on top of their existing marketing data stack.
Benjamin Spiegel, CEO of MMI Agency, has been using KNIME for years for its easy aggregation, analysis and visualization of complex marketing data sets. The agency was looking for a formal technology partner to help streamline the data collection and analysis process for its clients and decided that KNIME would be the ideal fit. Spiegel said that MMI Agency is pioneering innovative tools around consumer behaviors that inform data-driven creative and real-time activations. Through the KNIME partnership, the agency will bring scalable marketing insight solutions to its clients. Additionally, the agency will consult with global brands on using the platform in a way that enables marketers to focus on uncovering important differentiators and generating stronger results more efficiently instead of spending time and money resources on overly complicated data acquisition and management.
"Data sources, formats and complexity are constantly evolving, and in order for marketers and analysts to focus on insights versus data, brands need to have a solid set of supporting technologies and capabilities," Spiegel said. "We deployed KNIME throughout our agency and are in the process of introducing it to our clients. Through the innovations that we'll develop together – as well as with the tools developed by other KNIME partners – we can now focus on generating consumer insights, rather than data processes."
The new partnership will make it possible for MMI Agency to seamlessly merge and explore data from a variety of sources and then dive more deeply into what the data can reveal with greater agility. In turn, the agency will be able to empower brands to better manage and analyze their marketing data—and subsequently tell better stories that drive business.
"MMI's in-house capabilities and enthusiastic adoption of modern technology makes it a great partner for our customers," said Michael Berthold, CEO of KNIME.com AG. "We appreciate that MMI Agency saw the opportunity for KNIME to positively impact the way marketers interact with data. We are pleased to have a partner that has the know-how to apply KNIME technology in the marketing arena. We are proud to add MMI to our extensive network of advanced analytics partners in this increasingly important domain."
The KNIME partnership is the latest endeavor by MMI Agency to pioneer tools and deliver innovations that generate business-building conversations between clients and their customers. In August, the agency announced its strategic partnership with The Sandpit, a UK-based global business-building firm and technology innovation lab, enabling it to enhance client communications and digital marketing campaigns using The Sandpit's tools and products.
For more information about MMI Agency or to arrange a consultation about KNIME applications, contact Amanda Hansen at [email protected].
About MMI Agency
MMI Agency is a conversation agency. For close to 30 years, MMI has specialized in high-impact activations designed to curate meaningful experiences for brands and their consumers. Leveraging specialized disciplines – public relations, social, experiential, events – MMI collaborates with brands and agencies to concept and launch engaging activations that consumers care about, talk about, and share in every imaginable way. As each client has a unique set of needs, MMI makes it a goal to forge true partnerships with those clients to implement action plans that garner success and inspire conversations. MMIAgency.com
About KNIME
KNIME is the leading open platform for data-driven innovation helping organizations to stay ahead of change. Innovative organizations use our open-source, enterprise-grade analytics platform to discover the potential hidden in their data, mine for fresh insights, or predict new futures. Quick to deploy, easy to scale and intuitive to use, KNIME is used in over 60 countries on data of every kind: from numbers to images, molecules to humans, signals to complex networks, from kilo- to petabytes, or simple reports to complex analyses. KNIME is developed and supported by KNIME.com AG. Learn more at www.knime.com.
Media contact:
Amanda Hansen
713-929-6900
[email protected]
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SOURCE MMI Agency
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