MLB.com Sets New Standards; Records Include 142 Million Page Views on April 20

NEW YORK, April 21, 2011 /PRNewswire/ -- MLB.com, the official Web site of Major League Baseball, on April 20 drew the largest page view day in its history as fans visited 142.3 million pages. Overall during over the first 20 days of the season (March 31 – April 19), baseball fans have shattered traffic records at MLB.com and the 30 club sites, including daily averages of 7 million video streams delivered and 11.5 million visitors.

"We are gratified fans responded so favorably to the material changes we made this off-season across our web sites, mobile applications and live game products," said Dinn Mann, Executive Vice President, Content, MLB.com. "As we do every season, we will continue to develop and deploy additional technology and content offerings to further daily fan engagement with the game."

Among the traffic records established at MLB.com during the first days of the season (March 31 – April 19) include:

• Fans watched 7 million video streams per day during the season's opening 20 days, including 1 million live video streams per day.

• MLB.com averaged 11.5 million visitors per day, representing an increase of 17 percent from 2010 (9.8 million), highlighted by its single-highest visited day ever in the month of April with 13 million visitors on Friday, April 8.

• MLB.com averaged 122 million page views per day, 48% higher than the comparable 2010 average, and reached 2 billion page views earlier than ever before.

• MLB.com's mobile sites have totaled 992 million page views across all Internet-enabled devices, a 138% increase from the 2010 season's first 20 days.

• At Bat 11, the #1 selling suite of mobile applications available on iPad, iPhone, iPod touch, Android and BlackBerry, has been accessed 35 million times since Opening Day, a daily average of 1.75 million accesses and a 115 percent increase over the 2010 comparable time period.

SOURCE MLB.com