MLB.com Captures Multiple Awards for its Mobile Technology Offerings
NEW YORK, Sept. 15 /PRNewswire/ -- MLB.com, the official Web site of Major League Baseball, was a multiple-category winner for its mobile technology offerings at the annual MOBI Awards, garnering top honors for Best Mobile Video and Best iPad Branded App. The awards were presented on Monday night during ceremonies hosted at the W Hotel in New York.
At Bat 2010, MLB.com's industry-leading mobile application, won for Best Mobile Video. The application offers subscribers on iPhone, iPod touch and iPad access to their MLB.TV subscriptions to watch the live home and away broadcast feeds for every out-of-market regular season game and get access to an array of enhanced features such as statistical overlays and controls to pause or rewind live game action. At Bat 2010 also offers the At Bat.TV Free Game of the Day, subject to blackout restrictions.
At Bat 2010 for iPad, the most recent addition to MLB.com's lineup of At Bat mobile applications, was named Best iPad Branded App. Launched in April 2010, At Bat 2010 for iPad introduced baseball fans to a live game simulation designed exclusively for the device's larger and more powerful multi-touch screen. Subscribers can customize their in-game experience with access to live home and away radio broadcasts, video highlights, and detailed box scores, game summaries and player cards.
MLB.com's mobile web site, wap.mlb.com, earned finalist honors in the category of Best Mobile Website. The MOBI Awards, presented by DIGIDAY, recognize overall excellence and breakthrough achievement in mobile media, marketing and advertising.
MLB.com At Bat 2010 is available from the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore/. For more information, visit MLB.com.
SOURCE MLB.com
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