Mineral Fusion™ Announces Distribution Partnership with ULTA Beauty

NEW YORK, March 25, 2013 /PRNewswire/ -- Mineral Fusion™, the leading natural cosmetics brand and one of the fastest growing natural personal care brands in its category, proudly announces its entrance into a strategic retail partnership with ULTA Beauty, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and services in the United States.  Mineral Fusion will introduce their collection of mineral-rich, antioxidant-enhanced skincare to all 550 ULTA Beauty doors and ulta.com beginning early March 2013.  

"We are ecstatic to be working with such a well-respected retail partner that provides a platform to reach a vast demographic of women," says Thomas Brown, President of Mineral Fusion.  "Through this partnership, we hope to gain more visibility among our female target and convert these consumers into loyal fans of the brand."

Through its vast portfolio of personal care items, Mineral Fusion delivers easy-to-use, healthy, effective and safe beauty essentials to women of all skin types, providing wide-ranging benefits that nourish and protect from head-to-toe. All of the products within the Mineral Fusion portfolio are eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% Vegetarian, and most are 100% Vegan.

"Mineral Fusion is known for offering an unrivaled assortment of natural, mineral-based skincare," says Janet Taake, Senior Vice President of Merchandising of Ulta, "which supports our ongoing commitment to provide our customers with superior solutions and innovative products that will enhance their beauty routines." 

About Mineral Fusion®
Based in Denver, CO., Mineral Fusion™ is a North Castle Partners portfolio company. The brand began as a mineral cosmetics brand in 2006, and has since then become the leading natural cosmetics and personal care brand. Its innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skincare, and most recently, nail-care products are infused with active ingredients that deliver wide-ranging benefits of minerals to revitalize, nourish and protect.  All of the products are safe for all skin types, eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% Vegetarian, and most are 100% Vegan. In addition to its dedication to creating natural, healthy and effective products, the brand is also committed to contributing to the wellbeing of our community – the pursuit of Minerals on a Mission™.  For more information on Mineral Fusion visit www.mineralfusion.com.  

About Ulta Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and services in the United States.  ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products.  ULTA Beauty also offers a full-service salon in all of its stores.  As of February 2, 2013, ULTA Beauty operates 550 retail stores across 45 states and also distributes its products through the Company's website: www.ulta.com.  

For additional information, please contact Linsey Tilbor or Victoria Smurro of Behrman Communications
Linsey Tilbor | [email protected] | 212.986.7000 x102
Victoria Smurro | [email protected] | 212.986.7000 x104

SOURCE Mineral Fusion