MicroStrategy Customers Build Innovative Mobile Business Intelligence Applications with MicroStrategy Mobile

MCLEAN, Va., July 6 /PRNewswire-FirstCall/ -- MicroStrategy^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that its customers are building a broad array of mobile business intelligence applications using MicroStrategy Mobile. MicroStrategy Mobile is a platform that enables companies to easily extend their business intelligence applications (apps) to the iPhone^®, iPad™, and BlackBerry^® smartphone.

Alloso Technologies

Alloso Technologies, a software development and consulting company specializing in the hospitality industry, is using MicroStrategy Mobile to provide Hotel General Managers with access to real-time information, including P&L budgets, revenue segments, expenses, and links to guest reviews.  "We were 'wowed' by MicroStrategy's technology and the ability to build this application in one week leveraging our existing infrastructure," said Jon Gorman, CTO at Alloso Technologies.  "Our clients are very excited about our new iPhone app and the capabilities it provides to help them enhance efficiency and improve business performance."

GUESS?, Inc.

GUESS?, a widely recognized apparel company with over 1,200 GUESS and GUESS Accessory retail stores worldwide, was an early adopter of MicroStrategy Mobile for its mobile BI application that spotlights sales trends. "Our successful MicroStrategy Mobile application keeps us nimble and competitive in the industry, and provides us with the insight and information to drive record-setting revenues across our global operations," said Michael Relich, EVP, CIO & Strategy, GUESS?, Inc. "GUESS decision makers, including executives, corporate directors, district managers, buyers, and merchants, receive business-critical information via BlackBerry smartphones, enabling them to respond quickly and identify new opportunities for business growth.  MicroStrategy's BI platform allows us to build focused apps that provide specific insight, and are easy to use for our diverse user community."

GuestMetrics

GuestMetrics is a leading provider of customer insight solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics iPhone App provides beverage suppliers and distributors with data on restaurant guests' purchasing behavior at the transaction level. "MicroStrategy Mobile enables us to deliver extremely useful iPhone apps to our clients," said Brian Barrett, President and CEO of GuestMetrics. "Our new app will help our clients quickly understand consumer trends, evaluate product performance, and plan successful consumer promotions. It's important that our mobile apps reflect our corporate culture, and MicroStrategy gives us the flexibility to design apps that infuse our brand identity and business environment."

Herbalife

Herbalife, a global network marketing company that sells products in 73 countries, chose MicroStrategy to deliver information dashboards on the iPhone. "MicroStrategy Mobile is way ahead of the competition in providing a high performance platform to quickly build and distribute custom business intelligence applications that fit our mobile devices," said Terry Adams, Senior Director of Development, Herbalife.  "Our initial iPhone app will provide our management with real-time information on the sales performance and employee recruitment of our top-selling sales representatives. Our business users will be able to build and publish reports to the iPhone without having to rely on IS for support.  With the ability to access interactive dashboards on their iPhones, our executives will be empowered to improve global operations and accelerate decision making around the clock."

Nygard

A leading fashion company that designs and markets women's fashion apparel, Nygard chose MicroStrategy Mobile for its mobile app to track product performance trends across store locations and reseller channels. "We consider ourselves pioneers in deploying innovative mobile applications, and are thrilled with the success achieved using MicroStrategy Mobile," said Len Nicolas, CIO, Nygard International. "Our mobile apps capture the spirit of innovation, corporate culture, and cutting-edge identity at Nygard. With MicroStrategy Mobile, Nygard's end users can track product performance trends across store locations and reseller channels using their BlackBerry smartphones."  

VHA

VHA, a national health care network, selected MicroStrategy to build a mobile application that provides member hospitals with instant access to supply chain analytics data.  VHA members can view price benchmarking and spending reports to help them manage and monitor cost reduction efforts. "Working closely with MicroStrategy helped VHA introduce an innovative, new capability to the health care market," said Guillermo Ramas, Vice President, Strategy & Product Development for Information and Data Services for VHA. "We were pleasantly surprised by how straightforward it was to build an effective mobile business intelligence application. MicroStrategy made it easy by simply extending their MicroStrategy 9-based metadata-driven, point-and-click development environment."  

Zilliant

A leading provider of price optimization and management solutions for B2B manufacturers, distributors, high-tech, and industrial service companies, Zilliant chose MicroStrategy Mobile for its mobile app that will help sales people work more efficiently.  "We are thrilled about working with MicroStrategy to deliver a high performing mobile BI solution to our clientele in the manufacturing and distribution industries," said Javier Aldrete, Director of Product Management, Zilliant. "MicroStrategy's BI platform provides a great foundation for developing and deploying apps that can be tailored for a mobile sales force to help them monitor performance, uncover sales opportunities, and improve profitability."

Leading Industry Analysts and MicroStrategy Technology Partners Comment on Mobile Business Intelligence and MicroStrategy Mobile

"MicroStrategy has recognized the importance of mobile for current and upcoming generations of BI users and has taken the lead in providing optimal mobile BI solutions for a range of devices," said Wayne Eckerson, Director TDWI Research.  "They've got the vision and are now executing. The competition is clearly in catch-up mode."

"The latest generation of highly interactive intelligent mobile devices coupled with the availability of fast wireless bandwidth has changed the game in terms of the types of information-rich applications that enterprises can deliver via a mobile device," said Howard Dresner, Dresner Advisory Services. "Companies will be able to use BI more widely and more actively throughout their organizations, impacting everyone from on-the-go executives to operational workers, to help ensure every decision is fully informed and fact-based.  The release of MicroStrategy Mobile for iPhone and iPad represents an aggressive approach to this rapidly expanding market."

"Mobile BI will have as profound an impact on business intelligence as the Web had on desktop BI tools in the late 90s, perhaps more so," said Cindi Howson, Founder, BI Scorecard. "While many companies have first thought of mobile BI as a solution primarily for traveling executives, the richness of smartphones and mobile BI apps will allow field workers to leverage BI. MicroStrategy's just-released native support for the iPhone through an app makes it one of the leading BI vendors to market."

"Information is the energy that powers today's businesses," said Mark Smith, CEO and EVP Research of Ventana Research. "The use of mobile devices has outpaced the traditional desktop and is now a preferred method for many business professionals to consume information. With MicroStrategy Mobile, companies can assemble and deliver business intelligence applications for executives, operational workers, suppliers, and business partners much more rapidly and cost effectively than ever before through direct and native support of mobile platforms, including iPad and iPhone."

"MicroStrategy Mobile represents a new era in business intelligence, and we are pleased to be working with them to deliver this mobile solution to our joint customers," said Matt Rollender, Director of Strategic Alliances at Netezza. "With mobile BI enabled by the MicroStrategy platform, our customers are poised to capitalize on the convergence of BI and analytics, and will be able to make faster business decisions that impact revenue and profitability like never before."  

"MicroStrategy continues to be an innovator in mobile business intelligence technology," said Jeff Giberstein, COO of QuantiSense. "We have been impressed with MicroStrategy's latest developments for the iPhone and iPad. Our customer base of leading retailers is eager to put new mobile applications to use in the field to help them work more efficiently."

"The blazing performance of the Teradata database is the perfect platform for MicroStrategy BI and mobile applications, and our 200+ mutual customers would agree," said Jim Donovan, Vice President of Global Industry Solutions, Teradata. "MicroStrategy on Teradata means mobile workers will have enormous visibility: they'll have the instant insight they need in the palm of their hands. They'll know exactly what customer conversations to have and the power to make them happen at the right time – which is a strong and compelling value proposition."

MicroStrategy Mobile Launch Webcast on July 15

MicroStrategy will host a MicroStrategy Mobile Launch Webcast on July 15, 2010. The Webcast will provide an overview and demonstration of MicroStrategy Mobile for the iPhone and iPad, and real-world insights from customers sharing their experiences building and deploying mobile apps. For more information on MicroStrategy Mobile and the upcoming Webcast, visit http://www.microstrategy.com/mobile/.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 9, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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SOURCE MicroStrategy Incorporated

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