Mega TV Continues to Expand in Key Markets

New Affiliation Agreement in New York Brings the Network's Reach to nearly 6.5 Million Households

Ongoing Demand for Mega TV's Popular Spanish-Language Content Ahead of New Launches

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Feb 04, 2010, 03:16 ET

MIAMI, Feb. 4 /PRNewswire-FirstCall/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) announced today that Mega TV, the ground-breaking emerging Latino TV network, is expanding in New York, the number 2 Hispanic market in the United States. Beginning in March, Mega TV will be available on WRNN Channel 48.2, on Time Warner Cable Channel 92 and Verizon Fios Channel 466. SBS has signed with Rise Television which owns and operates WRNN Channel 48, in the deal Mega TV will run the sales operation.

Mega TV is nationally distributed through DirecTV Mas, and in addition to New York, recently signed affiliation agreements in the key Hispanic markets of Chicago, Dallas, Fresno and Palm Springs, taking the networks reach to nearly 6.5 million households and covering 30 percent of the Hispanic market.

"This expansion showcases the strength of the Mega TV brand on all fronts," said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. "Mega TV continues to prove that it has the relevance and original programming that U.S. Latinos demand. Our unique style and approach to Spanish-language content, renowned talent and fresh formats are the key to our successful track record and excellent ratings."

All the affiliated stations will transmit Mega TV's critically acclaimed programming including, "Paparazzi TV Sensacional," "Maria Elvira Live," "Esta Noche Tu Night," "Los Implicados," and "Mega News," among others.

"The launch of Mega TV in New York, the #2 Hispanic market reaffirms our commitment to continue the expansion of Mega TV nationally. The New York market is especially important to us as we have the support of SBS radio stations Amor and Mega," said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV. "We are in continuous discussions with other affiliates in other Top 10 markets, and hope to make those announcements in the coming months."

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.