MediaMath and Millennial Media Help Marketers Get Mobile-Ready for the Holiday Season

October 9th webinar addresses common challenges of mobile advertising

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Oct 07, 2014, 06:13 ET

NEW YORK, Oct. 7, 2014 /PRNewswire/ -- If the 2013 holiday shopping season was any indication, consumers will supercharge their mobile usage during the 2014 holiday season, with predictions that mobile commerce will account for 33% of U.S. online holiday sales.*

In order to help marketers optimize their campaigns accordingly and embrace mobile marketing for a prosperous holiday season, MediaMath has teamed up with OPEN partner Millennial Media for a webinar entitled Automating Success for the 2014 Holiday Season, taking place on October 9^th, 2014 at 3 p.m. ET.

MediaMath, creator of the TerminalOne Marketing Operating System(TM) (PRNewsFoto/MediaMath) (PRNewsFoto/MediaMath)

The webinar will be co-presented by MediaMath's Director of Programmatic Strategy and Optimization, Mike Neiss, and Millennial Media's Vice President of Programmatic, Julienne Thompson. Together they will discuss the most common challenges of mobile marketing, the key trends for the holiday season, as well as offer expert best practices for activating a programmatic mobile campaign that delivers results.

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 13 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.

About Millennial Media

Millennial Media is the leading independent mobile ad platform company, supporting the world's top brands and mobile content providers. The company's unique data and technology assets enable its clients to connect with their target audiences as they move across screens, media, and moments. Millennial Media drives meaningful results at scale through a diverse suite of products fueled by innovation and the industry's smartest minds. For more information, visit www.millennialmedia.com.

*according to Volusion

Media Contact
Matt Caldecutt
Blast PR on behalf of MediaMath
917-698-0810
[email protected]

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SOURCE MediaMath