Meagan Good Becomes New Face of Luster Products Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer

CHICAGO, May 31, 2012 /PRNewswire/ -- Today Luster Products announced  film, television, music and Hollywood "It" girl Meagan Good has been signed as the newest celebrity face of Luster Products Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits and spokesperson for the Smooth Touch product line. Meagan joins the ranks of Grammy®-winning singer-songwriter and actress LeToya Luckett, former member of the pop super group Destiny's Child, and platinum-selling R&B recording artist Keyshia Cole, as the latest celebrity ambassador for the Smooth Touch® brand. Ms. Good will appear in Smooth Touch's newest advertising and marketing campaign across all marketing channels including print, television, social media, in-store displays, and public relations efforts for the next year. The first limited edition relaxer kits featuring Meagan Good's image and signature began shipping to stores on May 8 and will be available to consumers the first week of June.

(Photo: http://photos.prnewswire.com/prnh/20120531/CL13691 )

"Like so many other women it's important that my hair always looks its best. I mean, great style and healthy hair is a must especially as an actress, producer, and singer. I'm always on the go and need something that can take me from a 10 hour day on set to a night out with my girls," says Good. Smooth Touch® allows me to push the edge on style whether is cropped short and sassy or flowing curls and body," said Good. In the behind the scenes video for the new Smooth Touch campaign, Meagan shares why she loves the Smooth Touch Relaxer and believes it makes the hair smoother and a "great base to build any hairstyle."

"When we were thinking about whom we wanted as the next celebrity ambassador of our Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits, Meagan Good was our first and only choice. She embodies everything Smooth Touch represents and will be instrumental in our efforts to reach the new twenty-somethings and teens who as we know are very savvy, style conscious and discriminating regarding what they will use in their hair," said Jory Luster, president of Luster Products. "She is a young fashion-forward, trend setting woman on the go. Women who use Smooth Touch® not only look up to Meagan as a style mentor, but her signature healthy hair and smooth locks fall right in line with the benefits Luster hair care products have always offered our customers, health over hype, and the shine and body the comes along with a quality hair relaxer and styling products."

Meagan recounts, "Since I was a little girl I remember having tons of Luster products around the house so I am thrilled to be a part of the Luster family."

Access upcoming news and events featuring Meagan Good, become a fan of Luster's® Pink® Brand Smooth Touch® on Facebook at http://www.facebook.com/pages/Lusters-Pink-Smooth-Touch/122788101133686 and follow Smooth Touch® on Twitter at http://twitter.com/@pinksmoothtouch.

About Luster Products, Incorporated:

Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. Luster Products' main facility -- corporate headquarters, plant and warehouse -- is situated on 17 acres in Chicago's Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and Johannesburg.

About Luster's Pink Brand Smooth Touch

Luster's® Pink® Brand Smooth Touch® products are for younger, style conscious women with an urban, hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they're walking the red carpet, shopping at the mall or hanging out with their friends. The new, fresh face of Smooth Touch® is entertainment triple threat Meagan Good, whose signature hair styles are admired and emulated by women across the country. As the celebrity ambassador for Smooth Touch®, Good's picture and signature appear on the Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits (No-Lye Regular and Super). In addition to the Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits, the Luster Smooth Touch® product line includes Smooth Touch® Ready Set Glam™ Spritz & Shimmer 2-N-1, Smooth Touch® Go Glitz® Olive Oil Sheen Spray, Smooth Touch® Hydration Vibe® Olive Oil Hair Lotion and Smooth Touch® A Reason To Gloss® Shine Polish.

About Meagan Good

NAACP Image Award winner Meagan Good has become one of Hollywood's most sought after young actresses. Meagan Good will return to the small screen in January on the new NBC show, Infamous. Recently, Meagan was featured on Showtime's acclaimed series, Californication. Meagan has played opposite Angela Bassett and Paula Patton in the feature Jumping the Broom. She also garnered attention for her recurring role on, what is now the highest rated cable series on BET, "The Game". Good also recently starred in the box office blockbuster Think Like a Man opposite Taraji P. Henson, Michael Ealy, Gabrielle Union, and Chris Brown. A versatile actress, Meagan was seen in the popular horror film Saw V followed up by the thriller The Unborn opposite Odette Yustman. Good was also a lead in the comedy Love Guru opposite Mike Myers and Justin Timberlake. In addition to acting in front of the camera, Meagan produces her own independent films, sings, and is active in numerous charitable organizations.

Contact:

GBL Communications
Terri-Nichelle Bradley, 404-916-3352
[email protected]

SOURCE Luster Products, Inc.

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