McDonald's® Announces Legendary Return of the McRib® to the Greater Philadelphia Region

Local McRib Fans Could Win Trip to Germany

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Nov 02, 2010, 06:00 ET

PHILADELPHIA, Nov. 2 /PRNewswire/ -- Beginning today, the legendary McRib sandwich will be available at participating McDonald's restaurants of the Greater Philadelphia Region until December 5. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbeque sauce and served on a toasted, golden-brown home-style bun, is known among customers for surfacing on select local menus for limited periods of time.

Since its introduction nearly 30 years ago, the combination of the McRib sandwich's signature barbeque sauce and obscure availability has led customers to perform extraordinary feats for a taste of the elusive sandwich.

"We know McDonald's McRib fans are incredibly passionate about the McRib, and what better way to honor this devotion than by bringing it back to the Greater Philadelphia Region for those who love it most," said Mike Anton, President, Phil-Ad-Mac Owner/Operator Association. "We're proud to deliver our customers the unforgettable taste and experience of the McRib."

The Legends of McRib

McDonald's is also inviting McRib fans to tap into their creative passion with the launch of "The Legends of McRib" website (www.McDonalds.com/McRib). "The Legends of McRib" is a collection of McRib stories and tall tales submitted by fans who want to share their love for the sandwich with the world. The legends don't have to be true. They don't have to even be possible. They just have to be bigger than life and worthy of "The Legends of McRib."

The author of the winning submission will win a trip to Germany, the only place where McRib is served year-round. The winner will receive a paid seven-day and six-night trip, including a three-city tour through popular German towns and daily access to McRib. In addition, the winning legend will get their story animated into a motion comic that could be debuted on McDonald's online properties.

Legendary Return

In support of the McRib's triumphant return, McDonald's Restaurants of the Greater Philadelphia Region will host a "Legends of McRib" celebration on November 5, at the University City McDonald's on 40^th and Walnut Streets in Philadelphia from noon to 2:00 p.m. The celebration will include customers sampling the McRib and participating in McRib trivia to receive fun McRib-themed prizes. Customers will have the opportunity to record and submit their stories for "The Legends of McRib" on site. Nick McIlwain from WMMR's Preston & Steve morning show will emcee the event.

NO PURCHASE NECESSARY. See Official Rules at www.mcdonalds.com/mcrib for complete details. Void where prohibited.

About McDonald's:

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. There are nearly 300 McDonald's restaurants in the Greater Philadelphia Region. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants. Visit www.mcstate.com for local restaurant, career and program information. Follow us on Twitter @McDPhilly for the latest news, info, events and promotions, and find us on facebook at www.facebook.com/mcdonalds.