Martha Stewart Living and Callaway Digital Arts Bring Whole Living Smoothies™ App to the App Store

NEW YORK, June 7, 2011 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Callaway Digital Arts today announced their new Whole Living Smoothies™ App for iPad is now available on the App Store. Launching just in time to beat the heat this summer, the app offers 60 easy-to-follow, original recipes for refreshing smoothies—available in five themed bundles—and provides detailed nutritional information, how-to videos and more.  

(Photo: http://photos.prnewswire.com/prnh/20110607/NY14623 )

"The Whole Living Smoothies™ App is a great how-to resource for anyone wanting to eat more healthfully, including athletes seeking to boost energy, busy moms searching for a healthy meal-on-the-go, or poolside loungers looking for a way to restore and cool off," says Alex Postman, Editor-in-Chief of Whole Living® magazine.

"We've guided users in baking mouth-watering cookies and mixing delicious cocktails, and now we're showing them the healthy route with Whole Living Smoothies™," says Callaway Digital Arts Chief Executive Officer Nicholas Callaway. "Together, MSLO and Callaway have created another stunning, useful app that reinvents the cooking experience."

Features of the Whole Living Smoothies™ App include:

• Three themed smoothie recipe bundles:
  • "Essential":  Quick and easy energizing favorites that only call for a few ingredients
  • "Meal-in-a-Glass":  Ultra-satisfying drinks loaded with protein and fiber that make for a balanced liquid breakfast, lunch, or even dinner
  • "Allergen-Free":  Clean and satisfying blends that avoid common allergens such as nuts, soy, dairy, and wheat
• Two additional themed bundles of 12 smoothie recipes available through In-App Purchase:
  • "Weight Loss":  Flavor-packed options that curb cravings with less than 200 calories per serving
  • "Detox":  Antioxidant-rich fruit and veggie combos, flavored with purifying herbs and spices
• Complete nutritional information for each recipe
• Comprehensive glossary of smoothie ingredients
• A roulette-style recipe finder that lets users search by main ingredient and type of smoothie (such as fruit, dairy, or tofu)
• Ability to share favorite smoothie recipes via e-mail and Facebook

The Whole Living Smoothies™ App is available for $1.99 from the App Store on iPad or at www.itunes.com/appstore/.  The introductory offer includes the "Essential", "Meal-in-a-Glass" and "Allergen-Free" bundles.  Additional themed bundles, including "Weight Loss" and "Detox", are available for $0.99 each through In-App Purchase.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes innovative children's and lifestyle applications for Apple's iPad, iPhone, and iPod Touch devices. Funded in August 2010 with an investment from Silicon Valley's Kleiner Perkins Caufield & Byers, we create meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is also reinventing learning by creating a platform that builds reading and math skills for children ages two through eight. Our apps have reached the number-one spot in Books and have been featured as App of the Week and among Apple's Best Interactive Story Apps of 2010. For more information about CDA, visit www.callaway.com.

SOURCE Martha Stewart Living Omnimedia, Inc.