Marriott International Brings Home A Pot of Gold

The Global Hotel Company Earns 15 Coveted Adrian Awards From The Hospitality Sales and Marketing Association International

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Marriott International, Inc.

Dec 09, 2014, 01:13 ET

BETHESDA, Md., Dec. 9, 2014 /PRNewswire/ -- Marriott International (NASDAQ: MAR) received an amazing number of the coveted Adrian Awards from The Hospitality Sales and Marketing Association International (HSMAI). In its 58^th year, the annual competition has become the world's most prestigious advertising, public relations and digital marketing recognition in the hospitality industry.

Across Marriott's portfolio, HSMAI awarded seven brands with 15 Adrian Awards, including eight gold awards. The list of recognized brands include several of the company's signature brands: Marriott Hotels, Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, TownePlace Suites by Marriott and two luxury and lifestyle brands, namely The Ritz-Carlton and Renaissance Hotels.

"This overwhelming recognition from HSMAI speaks to the great energy and out of the box thinking our team at Marriott is bringing to our campaigns. Always pushing the limit and looking for new ways to connect with current and next generation guests, these initiatives inspire travel and exploration. These awards are testament that we are hitting the mark," said Stephanie Linnartz, executive vice president and chief marketing and commercial officer, Marriott International.

Each campaign and its associated award are as followed:

Gold
Overall Integrated Campaign – Marriott Travel Brilliantly Campaign
Digital Campaign – Marriott Hotels TravelBrilliantly.com Co-Creation
PR Placement – Marriott & MIT Reinvent the Hotel Lobby as a Social Hub
PR Campaign: Special Event – Courtyard @ Comic Con
Consumer Advertising: In Flight – SpringHill Tour Video
Advertising Campaign – SpringHill Comfort Zone
PR Campaign: Partnership with Major Brand – TownePlace Suites Launches Partnership with The Container Store
Digital Marketing: Social Media/Social Networking – Weddings at The Ritz-Carlton Resorts of Naples

Silver
Advertising Campaign – #LoveTravels
Single Media Placement: Online – Renaissance Hotels' Big Push to Become a Leader in Experiential Marketing
Digital Marketing: App User Experience – The Ritz Carlton, Mobile Guest Services

Bronze
PR Campaign: Special Event – Renaissance Hotels Global Day of Discovery
PR Campaign: New Opening/Launch – Courtyard/Residence Inn Dual NYC Opening
Digital Marketing – Trending Topics for the Modern Family: Residence Inn introduces meaningful platform for LGBT parents to #chat about real topics in family travel
Digital Marketing: Social Media/Social Networking – The Ritz-Carlton, Best Use of Instagram

"Marriott Signature brands represent over 85 percent of the company's supply that ranges from full service to extended stay. These campaigns are wonderfully diverse and critical in defining each brand's character as well as driving business," added Brian King, global officer, Marriott Signature Brands & Global Sales. "This is a fantastic honor and testament to our Brand Marketing Teams and our agency partners who continuously stay on top of the consumer pulse."

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and territories. Marriott International reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

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SOURCE Marriott International, Inc.