Marley Coffee Announces New Sales Leadership in Canada

LOS ANGELES, March 6, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced the addition of Raymond Pahlad as Vice President of Sales, Canada.

In his new role, Pahlad will be responsible for Canadian sales and marketing as Marley Coffee continues its international expansion.  Based in Vancouver, British Columbia, Pahlad will spearhead sales and marketing programs across all channels, including retail distribution, foodservice and office coffee service. Prior to joining Marley Coffee, Pahlad was Director of Business Development at Canterbury Coffee Corporation, Western Canada's first and largest premium coffee roaster. He managed Canterbury's turnaround of its base grocery business, driving double-digit increases in both sales and volume over the last six years.  While at Canterbury, Pahlad worked with Marley Coffee on the brand's Canadian introduction.

"With Ray's extensive background in consumer product management and his existing knowledge of our brand, we're thrilled to have him join the Marley Coffee team," said Brent Toevs, CEO, Marley Coffee. "We see tremendous growth opportunity in Canada and Ray knows the market as well as anyone in the industry.  We're grateful to our friends at Canterbury Coffee for supporting Ray's decision to join us and we look forward to working with them on continued success."

"I've always admired and enjoyed working with Ray as he understands the vision behind why we started Marley Coffee," said Rohan Marley, chairman of Marley Coffee. "I'm really excited to see how he will help to shape the brand as we continue growing worldwide."

In addition to his work with Marley Coffee, Pahlad was a key executive at Canterbury Coffee in developing go-to-market strategies for the ReSIProcate and Coastal Coffee brands. In his more than 25 years in grocery management and consumer packaged goods, Pahlad has helped lead purchasing, market analysis, forecasting, brand development, marketing, tasting and source tours. Pahlad has previously held positions with Overwaitea Food Group, Ocean Fisheries and Osram Sylvania.

"When you work with Rohan, you can see the passion for coffee and his family," said Pahlad. "I appreciate Rohan's dedication to his father's dream and legacy, and I'm excited to help build on that dream by expanding the availability of Marley Coffee.  I'm also a lifelong soccer player, so Marley Coffee's support of Kicks for Cause and creating playable fields for youth in Jamaica is a tremendous bonus."

In Canada, Marley Coffee currently offers six varieties of its Whole Bean coffee packed in 12oz. bags as well as Single-Serve Pods for home, office and foodservice. The company expects to expand distribution of its Marley Coffee Organic Ground line into Canada in 2012.  Marley Coffee Organic Ground is certified to meet standards of USDA Organic and Canada Organic Biologique.

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital.  A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.

About Marley Coffee 

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.  Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

For general sales inquiries, please contact [email protected] or call the company at 323-556-0746.

Forward-Looking Statement:

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts").  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

SOURCE Marley Coffee

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