Marketing Industry Maven Olivia Scott-Perkins Debuts Omerge Alliances, A New Entertainment Marketing Consultancy Dedicated to Independent Content Creators

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Nov 13, 2012, 08:40 ET

NEW YORK, Nov. 13, 2012 /PRNewswire/ -- Olivia Scott-Perkins, former CMO of Carol's Daughter, Vice President of Alliances at Live Nation, Associate Publisher of VIBE Magazine, and current Adjunct Marketing Professor at New York University, recently launched Omerge Alliances, an integrated marketing communications consultancy dedicated to independent video, film, and music properties. Scott-Perkins is the Visionary, Founder & Principal Consultant of this NYC-based venture.

"Being immersed in marketing communications at some of the world's most well-known companies allowed me to cultivate my capabilities and skill set while learning from some of the greatest minds in the industry," shared Scott-Perkins. "Over time, I accepted my yearning to foster my entrepreneurial spirit and set out on a path to create my own consultancy, Omerge Alliances, merging my passion with my competencies to offer a fresh option and new approach to the marketing management marketplace for underserved entertainment properties."

Through Omerge Alliances, Scott-Perkins is responding to the entertainment industry shift toward independent content creators — musicians, video content producers, filmmakers — who can create and distribute content directly to audiences, but need expertise in marketing campaign development and execution. Omerge Alliances' mission is to bridge the gap to success for such new visionaries who, without major record label or film/TV studio support, have limited professional options for branding, launch strategy, graphic design, brand alliances, digital and publicity services. Beyond general marketing oversight, Omerge Alliances specializes in developing brand partnerships on behalf of music, film, video, and traditional television entities to bring financial and media assets to their projects.

Omerge Alliances launches providing brand partnership representation for independent record label Curb Records and digital video series Gentlemen's Dwelling, as well as marketing management services for independent musicians Kelli Sae, Somi, Heston, Black Rock Revival, among others.

Omerge Alliances Overview Video: http://www.youtube.com/watch?v=-EZXnCGT7iM

Omerge Alliances Website: http://www.omergealliances.com/

ABOUT OLIVIA SCOTT-PERKINS

Scott-Perkins has amassed 17 years of strategic marketing experience in live entertainment, television, publishing, radio and beauty, and is a graduate of University of Missouri-Columbia (B.J. '95) and Gonzaga University (M.A. '11).

While CMO at Carol's Daughter, Scott-Perkins created landmark partnerships with Coca-Cola, Vita Coco, and Godiva Chocolate to expand brand visibility in lieu of media spends. At iN DEMAND Television, she created the network's first-ever branding deals exposing iN DEMAND on 15MM Seagram's Ginger Ale bottles, 600K Terra Chips bags, and Ghirardelli and Pizza Hut platforms. At Live Nation, Scott-Perkins expertly led the sponsorship executions for ING with Jennifer Lopez & Marc Anthony, Hilton Hotels, Motorola, Comcast and Blimpie.

As VIBE Magazine's Associate Publisher, she crafted partnerships with Rock The Bells, Soul Summer Festival, VH1 Hip Hop Honors and VSessions. As Davidson Marketing's first-ever music specialist, she constructed six-figure deals for Keebler/Big Bad Voodoo Daddy and Oscar Mayer/Monica, and left Davidson with 200⁺new industry relationships and a new marketing discipline offering, still active today under the Ogilvy Action umbrella.

Please contact Natalie Scott, [email protected] or 347.989.7136, with press inquiries.

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SOURCE Omerge Alliances