Making a "Move" for Charity, Lucky Strike Lanes Announces Its Participation in Movember

NEW YORK, Nov. 1, 2011 /PRNewswire/ -- Lucky Strike Lanes, the nation's premiere chain of upscale bowling and lounges continues a tradition of philanthropy by announcing a partnership with Movember.  Movember is a global charitable organization that raises awareness and funds for men's health issues, specifically cancer affecting men.  A mash-up of the words "moustache" and "November", the charity's supporters grow a moustache throughout the month of November.  For the month of November, Lucky Strike will encourage guests to participate by growing their own moustaches, and contributing to the cause to change the face of men's health.  

Lucky Strike will be registered at Movember.com, which will track the progress of funds raised, and through social media outreach will invite bowling guests to create their own "Mo Space" profiles on the site.  At all Lucky Strike locations throughout the country, guests can add cash donations to their final bill, or donate 10% of a private party's food and beverage order back to the charity. Lucky Strike will also be donating "Mo Pin Parties", which will offer complimentary bowling for groups of up to 8 and creating custom bowling pins for "Lame Mo" winners (those with the weakest moustache in the group).  

Participation in Movember is not only fun, but simple. Once registered at www.movember.com, men are challenged to start the month clean-shaven and grow a Mo. The moustache becomes the hairy ribbon for men's health and the guys growing them become a walking billboard for 30 days. The growth of a new Mo inspires conversations about not often talked about topics - men's health and cancer affecting them. Women who register are key to the campaign's success. They act as Mo ambassadors, spreading the word and showing their support for men's health and the moustache. In the US, funds benefit the Prostate Cancer Foundation and LIVESTRONG, the Lance Armstrong Foundation.

About Movember:

Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.1 million participants have raised over $174 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

About Lucky Strike:  Lucky Strike Entertainment is the leading operator, and defining brand, of upscale bowling lounges in the United States and Canada. Lucky Strike's business has grown over the course of the last eight years since inception, from one location in California to a total of 21 locations across 14 states and two countries.  Steven Foster is the CEO and Co-founder of Lucky Strike Entertainment, and has over 30 years of experience creating entertainment and dining concepts.  Steven, along with his wife Gillian, has been the driving force for the success and growth of the Lucky Strike brand across the nation. For more information, please visit www.bowlluckystrike.com.  

Press Contact:
Lindsay Carlton
Brandsway Creative
[email protected]
(212) 966-7900

SOURCE Lucky Strike

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