Magnify.net Selects Akamai as Exclusive Video Delivery Partner

News provided by

May 03, 2010, 06:30 ET

CAMBRIDGE, Mass., May 3 /PRNewswire-FirstCall/ -- Akamai Technologies, Inc. (Nasdaq: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today announced that Magnify.net has chosen Akamai as the primary video delivery network for its 68,000 web video channels Magnify.net chose Akamai's global distribution platform for its performance and scalability to ensure uninterrupted, high quality, buffer free streaming of hundreds of thousands of videos during peak times.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100225/AKAMAILOGO )

Magnify.net is the leading platform for publishers, brands, and ecommerce companies looking to add Curated Video Content (CVC) to their web-publishing offering. Digital video curation is a new model publishers are embracing by aggregating relevant video content from various web sources and offer it to their viewers. Magnify provides publishers with a unified solution for video upload, encoding, storage, and delivery, along with the ability to offer user generated content alongside web aggregated and curated content. In the past twelve months, Magnify.net has added almost 20,000 channels, and now provides services to best-of-breed partners including New York Magazine, RocaWear's Roc4Life, Dennis Publishing's The Week, and Rodale's Bicycling.com.

"We're seeing curated video, which is more personalized and valued, shift the balance of power back to brands and publications," said Magnify.net CEO, Steven Rosenbaum. "Customers are uploading their videos to our platform, and reliability, quality, and scalability are now mission-critical to a high quality consumer experience. The growth of online publishing platforms and higher quality content, as well as the proliferation of connected and mobile devices opens up new opportunities for video, but requires the distributed architecture and scalability of Akamai's global network."

"Video ad revenue is tied directly to audience and viewership and one of the big challenges in the publishing industry is driving more video impressions and growing audiences," said Robert Hughes, Executive Vice President of Global Sales, Services and Marketing at Akamai. "Publishers need to find ways to drive audiences to their video and increase impressions and that's what Magnify does – they offer an easy way to increase video content libraries, make it easier to find relevant content, and help publishers grow their video businesses. Video is at the tipping point, from premium content to user generated content to live events, and users expect smooth playback, a buffer free experience and fast start up times. We look forward to working with Magnify to ensure their customers deliver on this experience to their viewers."

About Magnify.net

Magnify.net platform currently provides video discovery, upload, and encoding to more than 68,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at www.Magnify.net.

The Akamai Difference

Akamai^® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, changes in Magnify.net technology or to Akamai's technology such that they are no longer inter-operable, failure of our services to operate as expected, unexpected termination of Akamai's relationship with Magnify.net, a failure of Akamai's network infrastructure, and other factors that are discussed in Akamai's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.