Magnetic™ Unveils Q4 2014 Retail Trends
Data Shows Time Is A Key Factor In Reaching Audiences
NEW YORK, Feb. 18, 2015 /PRNewswire/ -- Digital advertising technology company, Magnetic (www.magnetic.com), released insights from Q4 2014, unveiling retargeting and consumer trends from the most noteworthy quarter of the year. Magnetic's data indicates that there is a window of time between peaks in ad delivery and when conversions occur, showing that these consideration periods are key for influencing consumers' purchasing decisions.
Magnetic's data was analyzed from billions of search queries captured on shopping comparison, product review, vertical and e-commerce sites, as well as campaign data from its top 50 retail advertisers, all of which used search retargeting to reach consumers throughout the shopping season.
"This window of time between when ads are delivered and when conversions occur shows the vital importance of tapping into consumers' search activity within the consideration phase," said James Green, CEO of Magnetic. "Timing is everything. In order to influence conversions, marketers need to react as soon as their audience signals intent."
Magnetic's data reveals that retail ad spending began to escalate during the third week of October, with conversions peaking on Black Friday, and the highest ad delivery reported on the Monday before Thanksgiving. In addition, within the retail category, Magnetic data saw a 65% increase year-over-year in the number of retailers delivering retargeting ad campaigns in Q4.
The data also revealed insights about consumer spending habits, with spikes in search activity across various categories, including electronics, apparel, travel, and food and beverage, all of which relate to the holiday season.
Key insights include:
- There were 17% more ads served on the Monday before Thanksgiving (November 24) than on Black Friday
- Conversion rates on Black Friday were 23% higher than on Cyber Monday
- Media spend increased 200% between the beginning and end of Q4
- Searches spiked the week before Cyber Monday and stayed constant into holidays
- Retail ads served on desktops grew 42% from Q3 to Q4, while ads served on mobile grew 21% from Q3 to Q4
- Black Friday deal-related searches increased by 200% within the three days leading up to the shopping holiday
- Mobile device ad spend grew 62% from Q3 to Q4
For additional retail insights and trends related to consumer search activity, download a copy of, Q4 In Review: Timing Is Everything. http://go.magnetic.com/q4-2014-retail-trends
About Magnetic
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic's advertising solutions also extend to site retargeting, and include advanced media optimization and buying and dynamic creative capabilities.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago, Detroit, Boston, Atlanta and San Francisco. Additionally, Magnetic has offices in Europe and Canada, servicing the German, French and UK markets.
For more information please visit www.magnetic.com.
SOURCE Magnetic
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