Magic Leap, Inc. & Creative Collaborator Weta Workshop Reveal the First Fragment of the Hour Blue™ Mythopoeia: The Red Morevekian™ King's "Message Of Peace From The Future" at the San Diego Comic-Con 2011

SAN DIEGO, July 21, 2011 /PRNewswire/ -- Magic Leap, Inc. and collaborator Weta Workshop reveal the first fragment of the Hour Blue™ mythopoeia: The Red Morevekian™ King's "Message Of Peace From The Future."

"This is the first of many transmissions sent to us from the Red Morevekian™ King," said Rony Abovitz, President and Chief Executive Officer of Magic Leap, Inc. "We have found that our friends at Weta Workshop are the best in the world at helping us understand and communicate these random but potentially world changing messages from the post-Singularity world of the Hour Blue™."

"The Hour Blue™ Message of Peace experience is something everyone must see for themselves.  If this is the future, we're in for a fun ride," says Richard Taylor, Weta co-founder and Creative Director of Weta Workshop.

The transmissions are available for viewing at the Weta Workshop booth at the San Diego Comic-Con 2011, and also may be found at http://magicleap.com/hourblue. A unique Hour Blue™ transmission experience app, powered by String™, may also be found at Apple's app store.

"Working with String helped us translate a key transmission from the Red Morevekian King™," said Rony Abovitz, "we share with them a common vision of accelerated Singularity."

About Magic Leap, Inc.

Magic Leap™ Inc. develops and delivers proprietary content through its platform and vision of Social Cinematic Experience™ and Collective Imagination™. Additional information can be found at www.magicleap.com.

"Hour Blue™," "Magic Leap™," "Red Morevekian™ King", "Social Cinematic Experience™", and "Collective Imagination™", whether standing alone or in connection with the words "Magic Leap, Inc." are trademarks of Magic Leap, Inc.

About Weta  Workshop

Weta Workshop is a multi Academy Award© winning conceptual design and physical manufacturing facility based out of Wellington, New Zealand, servicing the world's entertainment and wider creative industries. Weta Workshop's talented crew members are expert in a diverse range of disciplines all housed under the one roof. These services include conceptual design and the manufacture of weapons, armour, chain mail, specialist props, custom vehicles, specialty costumes, miniatures and models, makeup and prosthetics, publishing and public art installations or displays. The team at Weta enjoys engaging in projects holistically, from preliminary technical analysis and conceptual design through to manufacture across all departments and the final delivery of product and crew to set, anywhere in the world.  Drawing on more than twenty-five years of filmmaking experience, five-time Oscar-winning design and special effects supervisor Richard Taylor is intimately involved in all projects from concept through to delivery. Best known for the company's design and effects work on award-winning film projects, including The Lord of the Rings Trilogy, King Kong, The Chronicles of Narnia, Avatar and District 9. Weta Workshop is not limited to film and television, offering services to creative industries worldwide.

www.WetaNZ.com / www.facebook.com/WetaWorkshop

About String Labs, Ltd.

String's mission is to give people the power to fulfill their dreams of augmented reality by providing cutting edge technologies that are fast and easy to use. String™ is a product developed and owned by String Labs Ltd, a privately held company headquartered in London, UK and has been featured on Tech Crunch, BBC Click and The Daily.

SOURCE Magic Leap, Inc.