Madonna's Record Breaking Numbers
Pre-orders for Material Girl's New MDNA Album on iTunes Reaches No. 1 in 50 Countries - Largest One Day Pre-order in iTunes History
"Give Me All Your Luvin'" Single Arrives at #13 on Billboard's Hot 100 Chart
Clear Channel's Worldwide Multi-platform Promotion of Madonna's New Single Helps Propel MDNA, Drives Record-breaking Sales
Madonna's Bridgestone Halftime Super Bowl Performance Peaks at 112.6 Million Viewers - Most Watched Ever
NEW YORK, Feb. 8, 2012 /PRNewswire/ -- It's been a record breaking week for Madonna. Along with the largest halftime US viewership in Super Bowl history including Madonna's Bridgestone Halftime performance (peaking at 112.6 million viewers), the pre-orders for the Material Girl's upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, "Thanks for all the L-U-V!! from around the world."
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna's highly anticipated new single and video, "Give Me All Your Luvin'," across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
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| 50 |
Number 1's Pre-orders for Madonna's MDNA album on iTunes (biggest one day pre-order in iTunes history) hit the top spot at iTunes stores in 50 countries! |
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| 11,000,000+ |
YouTube downloads of new Madonna video…and counting |
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The most searched subject on YouTube and Google during the Super Bowl |
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| 13 |
Madonna's new single catapults to the #13 spot on Billboard's Hot 100 Chart |
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| 56 |
"Give Me All Your Luvin'" marks Madonna's 56th appearance on the Hot 100 according to Billboard's Keith Caulfield |
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| 112.6 Million |
Peak audience viewership during Madonna's halftime performance – largest in Super Bowl history – up 4 million from last year – surpasses Michael Jackson's 1993 halftime performance |
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| 47.1 Million |
Households saw Madonna's Super Bowl Performance |
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| #6 |
Trending at No. 6 on European Airplay Charts |
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| #2 |
iTunes Single, jumped from previous spot 11 after the Super Bowl |
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| 2500 |
Spins in less than 48 hours at Top 40 radio |
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| 25 |
"Give Me All Your Luvin'" single's chart debut |
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| 51 |
Global Tour Dates Announced by Live Nation |
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| 1600 |
Clear Channel Digital Billboards Around the Globe aired Madonna's "Give Me All Your Luvin'" |
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SUPER BOWL BY THE NUMBERS:
| 320 |
Hours of rehearsal prior to performance |
| 750 |
Hours to create and complete the Givenchy gold cape Madonna arrived in |
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| 4 |
Special guests: Nicki Minaj, M.I.A., LMFAO and Cee Lo Green |
| 1 |
Slackliner |
| 20 |
Dancing Dolls |
| 17 |
Core Dancers |
| 200 |
Members of Gospel Choirs from Indianapolis area |
| 150 |
Gladiators carried Madonna onto the stadium with 280 feet of custom made 3 inch rope |
| 1200 |
lbs. - weight of Madonna's golden throne designed by Madonna and Jimmie Martin in London. Throne included 2 specially designed sphinx heads covered in Swarovski crystals. |
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| 100 |
Members of Drumline |
| 250 |
Volunteers who assembled and took down stage during half time in 6 minutes (go Hoosiers!) |
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| 27 |
Carts which carried the stage were wheeled in by the volunteers |
| 36 |
Projectors hung from ceiling of stadium to create light show |
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| 120 |
Individual lashes applied to each of Madonna's eyelids per eye |
| 18k |
Rose gold ground down and added to Madonna's eye shadow and lips by makeup artist Gina Brooke |
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| 200 |
Pairs of black briefs provided by Calvin Klein for the Gladiators (they got to wear them home) |
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MADONNA BY THE LETTERS:
| MDNA |
Title of Madonna's upcoming CD (scheduled for March 26th release) |
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Title of just released film directed and co-written by Madonna |
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Madonna |
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You Wanna? |
SOURCE Interscope Records
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