Madhouse Joins Hands with 40+ Hero Apps to Further Upgrade Programmatic Buying Platform PremiumMad

SHANGHAI, April 15, 2015 /PRNewswire/ -- Leading mobile ad platform company Madhouse has joined hands with over 40 Hero Apps and started to further develop its programmatic buying platform PremiumMad which will provide diversified mobile marketing solutions to brand advertisers.

PremiumMad will be starting partnerships with Kugou, Storm Player, The Bund, VIVA, Qingting FM and MM Bang. These Hero Apps cover about 10 different popular App categories including social, music, news, reading and radio.

Music player and radio broadcasting Hero Apps Duomi and Youting have already been integrated in the platform and other popular apps that include Sohu TV, Toutiao and Wantu will also be starting partnerships soon with PremiumMad.

PremiumMad is a mobile ad platform that aggregates high quality content and offers effective programmatic buying solutions to brand advertisers through partnerships with a diversified pool of Hero Apps.

Premium content-based programmatic buying has changed the traditional ways of inventory buys on Hero Apps while ensuring a precise target audience for brand advertisers. It reduces the cost of manpower required for traditional one to one manual buying. PremiumMad helps to boost the effectiveness of campaign management and eventually improve ad performance.

For brand advertisers, PremiumMad allows for the choosing of qualified content at scale from diversified options within the same campaign budgets.

PremiumMad has also introduced the concept of dynamic vertical optimization (DVO). It displays different ads that cater to the same individual user in different conditions allowing them to have an interactive engagement with the ad.

PremiumMad is one of the four products of Madhouse's flagship programmatic buying platform and mainly services the needs of brand advertisers. It will continue to extend its partnerships to more than 100 Hero Apps in order to reach even more individual quality users.

This flagship programmatic buying platform also includes ROI-based App marketing platform PerforMad, intelligent in-App ad network SmartMad and timely and effective audience extension platform OptiMad.

About Madhouse

Founded in Shanghai in January 2006, Madhouse successfully entered the Indian market in 2012. It is the only mobile ad platform company from China which has expanded its business in the Asia Pacific Region. Madhouse has steadily grown both in China and India. The company helps international and domestic brands in these two major emerging markets for efficient brand communication and market expansion through the mobile platform by using cutting edge technologies. It is also dedicated to helping Chinese app developers and publishers tap into the global market by providing mobile ad distribution and optimization services. These services aim to boost app downloads and acquire consumers with high life time value for the clients.  Madhouse has more than 250 employees worldwide with headquarters at Shanghai. It also has offices in Beijing, Guangzhou, Bangalore, Mumbai and New Delhi. 

SOURCE Madhouse

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