Lorel Announces iPad® and Android™ Tablet App to Enhance an Organization's Sales Process

KING OF PRUSSIA, Pa., March 6, 2012 /PRNewswire/ -- Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the release of their tablet application platform created for businesses seeking a solution to empower sales representatives to deliver more effective, engaging presentations, thereby increasing sales.

The Lorel tablet application is designed to support field representatives by providing a comprehensive database of up-to-date company resources within a single application. The platform provides immediate, intuitive access to various resources, enabling representatives to effectively answer questions and meet the unique needs of each prospect.

A recent article in Bloomberg Businessweek (2/1/12) stated "... iPad sales to companies will accelerate this year," said Tom Mainelli, an analyst at Framingham, Massachusetts-based IDC, a sister firm to IDG Connect. "Many large companies focused in 2011 on testing the device and running trials for ways to use the tablet," he said. "Now, those pilot programs are turning into mass purchases by customers."

The use of tablets is on the rise within the medical sector and the sales industry. A Wall Street Journal article noted "medical-sector companies are passing out thousands of iPad® tablet computers to salespeople to spruce up their pitches to doctors" (12/08/2010). Tablets provide sales representatives with a more engaging, streamlined presentation process which helps to "eliminate time wasted on issues that don't drive sales."

"More tablet applications need to align with the daily operations of a business, specifically integrating with the systems designed to help employees perform their tasks more efficiently," says Sebastian Pistritto, president of Lorel. "Our mobile tablet application offers a better way to display product information, and help the organization engage with their customers while managing their brand and gaining more visibility in the sales process."

The Lorel tablet application is equipped with a content management tool, allowing stakeholders to quickly and easily update information. Businesses have the option to force updates to each representative's tablet, which sends notifications to the application itself. These "Push" notifications ensure each representative uses the most updated information.

Platform Features:

• Content Management Tool
• Synchronous Force Updating
• Secure Login Capability
• Integrated Submission Forms
• Tracking and Analytics
• Training

To learn more about the new tablet application platform for businesses, visit http://lorel.com/salesplatform.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its 25th year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. Visit http://www.lorel.com.

Lorel Marketing Group
590 North Gulph Road
King of Prussia, PA 19406

Company Contact:

Lorel Marketing Group
Kate DiGiacomo
610-337-2343 x 276 
[email protected] 
http://www.lorel.com 

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SOURCE Lorel Marketing Group