L'Oreal USA Announces VIP Partners For Lancome Elite Rewards Program

NEW YORK, Sept. 3, 2015 /PRNewswire/ -- L'Oreal announced today that members of its complimentary loyalty program—Lancome Elite Rewards—can now redeem their points for gifts from a selection of VIP Partners. Current rewards program partners include Gilt, DELSEY, AccorHotels, Spafinder Wellness 365, Revo, Perrin Paris and GLAMSQUAD.

Lancome Elite Rewards is the first-ever loyalty program for a luxury brand and allows customers to earn points by purchasing products, as well as connecting and interacting with Lancome USA on social media. Engagement options include posting your beauty haul on Instagram and using a specified hashtag, watching makeup tutorials on Lancome.com or reviewing your favorite new product.

"Lancome Elite Rewards encourages its members to earn points through a variety of activities and platforms," said Alessio Rossi, VP, Lancome digital marketing. "We wanted to give them the same flexibility when they choose to redeem their points, so we established partnerships with premiere brands that offer our customers a variety of gifts and services for their loyalty."

"We're thrilled to be teaming up with Lancome, one of the world's most esteemed beauty brands, and their exciting new rewards program," said Steven Schneider, President of Gilt City and Gilt Business Development. "Lancome customers will now be able to redeem their Elite Rewards points and shop designer brands on Gilt.com to complete their beauty look." Rewards members can continue to accessorize with stylish, high-performance polarized sunglasses from Revo, and luxurious leather handbags from Perrin Paris.

Customers looking to travel in style can redeem their points for chic Parisian luggage from DELSEY. "At DELSEY, we are honored and delighted to be selected by Lancome as a partner for their Elite Rewards program," said Coralie Lindvay, US Director of Marketing at DELSEY. "We look forward to offering Lancome's Elite Rewards members access to some of DELSEY's most ingenious and unique luggage to accompany them on their journey."

For those looking to get away, Lancome Elite Rewards members can use points to enter sweepstakes for a chance to win a trip to destinations like Paris and New York and stay at one of AccorHotels' beautiful properties. While away, members can treat themselves to a spa or salon appointment with Spafinder Wellness 365 gift cards—available for point redemption through Lancome Elite Rewards.

"We are very excited to partner with a highly esteemed brand such as Lancome and include them as our first beauty brand within our varied list of Le Club AccorHotels reward offerings," said Kerrie Hannaford, Senior Vice President of Sales, Distribution, Loyalty & Communication for AccorHotels North America, Central America and the Caribbean region. "At AccorHotels, we are always looking for new and exciting ways to provide singular benefits to our loyal customers, and by partnering with Lancome, we are giving them access to a special offer from one of the most renowned names in beauty."

Lancome Elite Rewards members can view additional VIP partners, as well as track and manage their points, though a simple dashboard on Lancome-USA.com. Reward points can also be redeemed for more than 100 select Lancome products, including trial- and full-size items, and unique service experiences, like a private beauty consultation, all-inclusive spa day or access to New York Fashion Week.

To become a member of Lancome Elite Rewards and begin earning points:

• Sign up: Visit Lancome-USA.com, sign up for Elite Rewards and create a profile
• Shop: Every $1 spent on any Lancome products will earn members 10 points; redeemable online at Lancome.com for the products they love—no restrictions
• Connect: Earn up to 50 points by connecting with Lancome USA on Facebook, Instagram and Twitter
• Share: Earn up to 25 points each time a favorite find is shared on Facebook, Instagram and Twitter

ABOUT LANCOME USA

Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancome has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi of effortless French chic and the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancome's message of French excellence, with incredible service and iconic products such as: L'Absolu Rouge, Hypnose mascara, Dual Finish, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, Tresor and La Vie Est Belle. Lancome affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancome's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Alma Jodorowsky and Daria Werbowy. Lancome's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier.

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company. In addition to corporate headquarters in New York City, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey Ohio, Texas and Washington. The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay. For more information on our brands visit www.lorealusa.com or follow us on Facebook at L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSA.

ABOUT GILT

Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences, all at insider prices. Gilt opens a window every day to the exceptional as it continually searches the world for the most coveted brands and products, including fashion and accessories for women, men, and children; home decor; and unique activities in select cities and destinations.

ABOUT DELSEY

Founded in Paris in 1946, DELSEY is synonymous with excellence in the world of luggage. The iconic French brand creates collections based on timeless quality and audacious design, to accompany every traveler everywhere. Each year DELSEY is recognized with awards and prizes for their innovative bags which combine Parisian-chic style and intuitive functionality. Today DELSEY is present in all 5 continents and in more than 110 countries. A DELSEY bag is sold every 10 seconds. 

ABOUT ACCORHOTELS

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in almost 3,800 AccorHotels establishments look after thousands of guests every day in 94 countries.

AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:

• its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
• a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
• a powerful marketplace and loyalty program Le Club AccorHotels;
• almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

Follow news on Accor: 
www.twitter.com/accorhotels | www.accorhotels-group.com

Book a hotel:
www.accorhotels.com

ABOUT PERRIN

Founded in 1893 in Saint-Junien, France, Berthe and Victor Rigaudy-Perrin established a century old tradition of expert glove making in the epicenter of leather goods craftsmanship. La Maison Perrin was at the forefront of innovative techniques in leather tanning and glove making. These methods, further refined and developed, remain part of the family-run business to this day. The Perrin family has extended their expertise into a cohesive collection of luxury leather handbags and accessories, combining the finest quality skins and materials with conceptual and harmonious design. Perrin has boutiques in Paris, New York, Los Angeles and Hong Kong.

ABOUT REVO

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.  Revo supports the Buy Vision, Give Sight initiative in which (through 2016), $10 from the sale of every new pair of Revo sunglasses, up to a total of $10 million, will be donated to the charity. Revo is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear. Visit www.revo.com.

ABOUT SPAFINDER WELLNESS, INC.

Spafinder Wellness, Inc.® is the world's largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With over 25 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365™ brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 20,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. The company's Corporate Wellness 365™ division offers incentive products and partnerships that help to foster wellness in the workplace. Learn more at spafinder.com, spafinder.co.uk and spafinder.ca. 

SOURCE Lancome USA

Related Links

http://www.accorhotels-group.com

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