Look Out, Adventure Bay: Comedian Jim Gaffigan Joins PAW Patrol

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Jun 17, 2016, 12:21 ET

Spin Master Entertainment and TV Land produce animated PAW Patrol promo for season two of The Jim Gaffigan Show

TORONTO, June 17, 2016 /PRNewswire/ - Parents and children around the world are fans of PAW Patrol and now one well-known parent is taking his love of the show to an unprecedented level. Jim Gaffigan – comedian, father of five and star of The Jim Gaffigan Show – is joining the pack of heroic pups.

(Photo: http://photos.prnewswire.com/prnh/20160617/380674 )

TVLand and Spin Master Entertainment have partnered to create an animated promotional spot starring the comedian to publicize the second season of The Jim Gaffigan Show, which debuts on Father's Day, June 19, 2016. The collaboration, which will air until June 19, marks the first time a celebrity has appeared as a member of the PAW Patrol.

"It was a dream come true to join the pack," said Gaffigan, "Now, I challenge any parent of a PAW Patrol-loving preschooler to top this achievement by watching The Jim Gaffigan Show this Sunday night on TV Land," he added.

The 30 second animated spot depicts Gaffigan as a member of the PAW Patrol who prefers napping and eating – popular Gaffigan themes – over solving problems and saving the day in Adventure Bay.

"This was such a novel opportunity," said Laura Clunie, Vice President, Spin Master Entertainment. "Parents watch PAW Patrol with their kids, so we loved the idea of connecting with them through Jim Gaffigan's honest, relatable comedy."

PAW Patrol airs on Nickelodeon in the United States and on a variety of educational channels in Canada.

The Jim Gaffigan Show airs on TVLand and Comedy Central.

About Spin Master
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs^®, and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.

About TV Land
TV Land is the programming destination for consumers in their 30s and 40s, with hit original series and acquisitions on-air, onTVLand.com and on the TV Land app.

About Viacom
Viacom (NASDAQ: VIAB, VIA) is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tѓ3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

SOURCE Spin Master