Long-time Euro RSCG Edge Executive Marty Gross Launches 'Direct Arrow Group'

LA JOLLA SHORES, Calif., Aug. 17 /PRNewswire/ -- In today's changing media landscape, Direct Arrow Group debuts as a visionary in accountable advertising, under the direction of long-time RSCG Edge executive Marty Gross.

After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to $250+ million, Gross has launched his group to deliver better monetization of media for both the buyer and seller.  Consumer viewing of programming is shifting from "Appointment TV" to "Anytime TV," creating unprecedented opportunity.

"Media costs are increasing with viewership fragmenting.  Return on investment in traditional DRTV is deteriorating. To be profitable, advertisers need to recognize that media is not the commodity!  Qualified cost-efficient leads are the commodity and must be valued preciously," said Gross. "Direct Arrow Group understands where this market is going. Our passion is to aggressively better returns for advertisers and media providers through untapped inventory and technological advancements via a variety of platforms."

Direct Arrow Group's strategic alliances will generate revenue growth and improved lifetime customer value for marketers with an appetite for success.

Direct Arrow is located at 2223 Avenida De La Playa, Suite 120, La Jolla, CA 92037. The company can be reached at www.directarrowgroup.com or via phone at 619-997-4548.

SOURCE Direct Arrow Group

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