London Luxury Announces Licensing Agreement With the Makers of Claritin®

NEW YORK, Sept. 13 /PRNewswire/ -- London Luxury, a leading manufacturer of innovative and premium home products, announced today that it has signed an exclusive licensing agreement with the makers of Claritin®, the leading non-drowsy, over-the-counter allergy brand, to use the Claritin® trademarks across a full line of allergen barrier fabric products.

The collection will be uniquely engineered to function as a barrier to dust mite, pet dander and other allergens, while still maintaining the comfort, breathability, and luxury that consumers expect from top-of-the-line bedding.  

"Allergists recommend the use of allergen barrier bedding as a tool to help control allergy symptoms" said Marc Jason, CEO of London Luxury. "We are so excited to work together with the makers of Claritin to bring consumers the ultimate allergen barrier bedding."

"This is an opportunity to extend our brand and reach consumers in new, innovative ways," said James Mackey of Merck Consumer Care. "We are eager to partner with London Luxury, as they are a best-in-class textile manufacturer and marketer of premium allergen barrier bedding."

Claritin™ bedding will be introduced to the trade at September 2010 NY Home Textiles Market.

About CLARITIN®

All CLARITIN® brand products are non-drowsy and available without a prescription. CLARITIN provides powerful allergy relief for 12 or 24 hours and comes in a variety of forms, including: CLARITIN Tablets, CLARITIN Liqui-Gels®, an easy-to-swallow liquid-filled capsule, and CLARITIN RediTabs® tablets, a quickly dissolving tablet for ages 6 and older. And now, CLARITIN 12-Hour RediTabs® tablets provide the flexibility to manage allergy symptoms all day or all night.

CLARITIN-D® is available behind-the-counter in 12- or 24-hour extended release tablets and also includes the decongestant pseudoephedrine for powerful nasal congestion relief.

CHILDREN'S CLARITIN® comes in great-tasting Grape Chewables or Syrup forms and is safe and effective for kids 2 and older.

CLARITIN is the No. 1 physician-recommended and pediatrician-recommended non-drowsy over-the-counter allergy brand. The CLARITIN Rx-to-OTC switch in 2002 was the largest switch ever—and the first and only for a non-drowsy antihistamine.  For more information on allergies and treatment, visit www.CLARITIN.com

About Merck Consumer Care

Today's Merck is a global healthcare leader working to help the world be well. Merck Consumer Care, or MSD Consumer Care outside the United States and Canada, is the global consumer products division of Merck & Co, Inc.  Each day, millions count on one or more of our brands that help prevent or treat various common conditions. These include some of the world's most-trusted brands such as CLARITIN for allergies, COPPERTONE for sun care, DR. SCHOLL'S for foot care and many more.  Merck Consumer Care is committed to continuing its tradition of innovation by developing and delivering new and accessible over-the-counter health solutions to people around the world.

Merck. Be well. For more information, visit www.merck.com.

Today's MSD is a global healthcare leader working to help the world be well. MSD Consumer Care, or Merck Consumer Care in the United States and Canada, is the global consumer products division of Merck & Co, Inc. Each day, millions count on one or more of our brands that help prevent or treat various common conditions. These include some of the world's most-trusted brands such as CLARITIN for allergies, COPPERTONE for sun care, DR. SCHOLL'S for foot care and many more. MSD Consumer Care is committed to continuing its tradition of innovation by developing and delivering new and accessible over-the-counter health solutions to people around the world.

MSD. Be well. For more information, visit www.msd.com.

About London Luxury LLC

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York, with a showroom in New York City. For more information please visit www.londonlux.com.  

SOURCE London Luxury

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