London Broadcasting Teams Up with Rentrak for Local Television Measurement

PORTLAND, Ore., July 23 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced London Broadcasting Company, which operates 10 television stations serving more than 2.6 million viewers and 980,000 households in the state of Texas, partnered with Rentrak  for local market measurement for its ABC-affiliate and NBC-affiliate stations in the Beaumont-Port Arthur market.

With the London contract, Rentrak expands its footprint in Texas with the recent signings of Belo Corp. (NYSE: BLC) and Post-Newsweek Media, Inc. (NYSE: WPO) in the Dallas and Houston markets, and Sinclair Broadcast Group (Nasdaq: SBGI) in San Antonio. The addition of London increases Rentrak's client roster to 37 stations in 19 local TV markets.

"Rentrak provides a unique approach to television measurement that stations need in order to remain competitive in today's fragmented media space," said Phil Hurley, executive vice president and chief operating office for London Broadcasting Company. "Rentrak's data stability and extensive database of TVs and households in our markets gives us the ability to increase our revenue through ad sales, as well as make better programming, marketing and promotions decisions."

"The rapid market adoption of Rentrak's television database currency illustrates the industry's need for a more effective way to plan, buy and sell the TV medium," said Steven Walsh, Rentrak's Senior Vice President, Local Market Sales. "StationView Essentials is the only TV measurement system with access to the products that viewers purchase merged with unique second-by-second viewing data in order to precisely target audiences who will move more products off of shelves."

Available in all 210 local TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide that combines segmentation and customer databases with TV viewing information in order to generate relevant "purchaser ratings" for its clients.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

About London Broadcasting Company

Terry E. London and SunTx Capital Partners ("SunTx") formed London Broadcasting Company in 2007 to acquire and operate Texas-based media properties. The Company also owns 41 Entertainment, a Dallas-based television production company that produces television programs, television commercials and other forms of video and music content.

SOURCE Rentrak Corporation