LogoGarden Closes $2 Million Financing From FCA Venture Partners

NASHVILLE, Tenn., Dec. 19, 2011 /PRNewswire/ -- LogoGarden.com, an online service which provides entrepreneurs with do-it-yourself (DIY) logo design, "branding essentials" and custom design options, has closed on a $2 million financing deal from FCA Venture Partners. FCA is the management arm of Clayton Associates, a leading venture capital firm. LogoGarden's branding essentials include logos, websites, business card designs and mobile websites, all available instantly with a matching "look and feel" via the company's proprietary DIY platform. Businesses and independent professionals who need graphic design services will receive affordable pricing, high quality branding and a quick turnaround -- a first-ever combination that has made LogoGarden the fastest growing site, of its kind, on the web. In addition to DIY, LogoGarden.com offers custom design services including logos, brochures, postcards and other print materials, plus search engine optimization (SEO) and social media marketing.

"We fine-tuned LogoGarden technology to deliver on the promise of price, quality and turnaround," said LogoGarden CEO John Williams. "As a result, we have been blowing past our own sales projections. And with Clayton/FCA's capital infusion, we are taking growth to a new level."

Matt King and John Burch of FCA Venture Partners will serve on the LogoGarden Board of Directors. The investment comes from FCA Venture Partners V, the firm's fifth fund, which is focused on healthcare and digital media companies. "LogoGarden has a unique digital offering," said King. "It can scale up without building a large staff. It enables efficient sales growth with low operational costs -- this is very attractive from an investment standpoint," said King.

"Furthermore, we view LogoGarden as the ideal channel partner," King added, "for major companies in fields like office supply, business services and logistics, in addition to the other market leaders that target startups and small business."

LogoGarden plans to drive significant sales growth by aggressively investing in SEO, social media and online public relations, according to Mr. Williams. As a longtime serial entrepreneur, he said, "I have traveled this path with considerable success." Williams pioneered the DIY logo design industry after directing his own award-winning graphic design studio. Clients included Caterpillar, Mitsubishi and other famous names. There, Williams distilled his "big client" know-how into efficient, creative processes. LogoGarden now uses these collaborative processes to help smaller businesses build their brand on a tight budget.

Meanwhile, for cash-strapped startups, there's a DIY logo design with instant results at LogoGarden.com for less than $100 -- a package that includes DIY business cards, webpages and mobile-optimized web content, all matched automatically to a business's new logo.

About LogoGarden

LogoGarden is an online platform providing do-it-yourself logo design and branding essentials including website, business cards, and mobile websites for startup companies. The company's prices range from $70-$100 with the ability to continue to monetize customers for several years, following a sale. The company has a unique digital offering that scales without building a large staff. LogoGarden plans to drive significant growth through SEO, Social Media, and online PR. Led by a serial entrepreneur; LogoGarden is poised to capitalize on the technology it has developed.  For more information, visit www.logogarden.com.

For LogoGarden:
John Williams, CEO
615-794-6318
[email protected]

For FCA Venture Partners:
Andrew Bouldin
615-293-4819
[email protected]

SOURCE LogoGarden