Live Sports Continue to Drive Mobile Video Consumption

WHAT:

The 2010 NBA Playoffs on ESPN Mobile TV created significant viewership spikes during the live games. More than two times as many people tuned in to that channel on the MobiTV product for these games, as compared to non-game days.

WHY:

Live high caliber content, such as the 2010 NBA Playoffs, is a clear indicator of consumer interest in viewing sports content while on-the-go. Key matchups, such as the Lakers vs. Thunder, Cavaliers vs. Celtics and Spurs vs. Suns games, continue to draw more engagement to the MobiTV experience.

AND:

In addition to the current NBA playoff coverage, MobiTV delivers live coverage of the NHL Playoffs on NBC Sports. Coming this June, MobiTV will air the 2010 FIFA World Cup™ live from South Africa on ESPN Mobile TV.

QUOTES:

"The NBA Playoffs are a powerful example of the consumer appetite for mobile content, its convenience and interactive user experience," said Charlie Nooney, CEO of MobiTV, Inc. "MobiTV's spikes in viewership during live events validate the momentum in the adoption of mobile entertainment. Our strong relationships with carriers and content providers enable the MobiTV product to deliver compelling, rich and relevant entertainment, which results in extended engagement by our millions of viewers."

ABOUT:

MobiTV, Inc.'s technology was the first to bring live TV to mobile devices, and the company is driven by a passion for delivering personalized, engaging and relevant mobile media experiences to millions of subscribers. Our deep relationships with wireless operators enable consumers to receive top-tier content from brands like NBC, ESPN, Disney, CBS, Warner Music and many more. MobiTV, Inc. applications, available on hundreds of handsets and compatible with nearly every mobile operating system, are powered by an industry-exclusive technology platform that can be deployed by wireless operators or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV managed end-to-end services and hosted content delivery technology and solutions, please visit: www.mobitv.com/technology. To learn more about MobiTV applications and services, go to: www.mobitv.com/products/apps/tv/. To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/products/apps/radio/

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.