LIMU Accelerates Growth Era With Brand Transformation

LAKE MARY, Fla., March 12 /PRNewswire/ -- Further advancing into a solid, profitable and industry-leading corporation, LIMU, based in Florida, today announced a brand transformation for 2010.   With aggressive marketing, public relations and expansion initiatives, LIMU will unveil a preview of the LIMU 2K10 campaign at their upcoming international convention March 19 – 20, 2010 in Dallas, Texas.

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"LIMU has proven itself as a profitable and debt free enterprise over the past six years, providing a significant business opportunity for our formidable independent Members around the world," said Gary J. Raser, President and CEO. "To this day, our mantra remains SOLID, STABLE, SUCCESSFUL… now we've just added BIGGER, BETTER, STRONGER to our position in the industry." According to Raser, LIMU spent its successful formative years focused on a true entrepreneurial, direct sales style – word of mouth – while its current initiatives go far beyond that approach.  

As part of the brand transformation, the company's flagship product, Original Limu™, will be changed to LIMU Original™, building on consumer interest in Fucoidan's significant health benefits.  At the forefront of Fucoidan product development, LIMU is championing current information and emerging science in an upcoming consumer education campaign. The company will diversify its products, leading the Fucoidan supplement category.

"Today more than ever, LIMU is the rising star in the direct sales industry behind our vigorous energy and commitment to each one of our Members," said Ryan Barson, Vice President of Business Development.  "The LIMU 2K10 campaign is all about sharing that energy, and the new LIMU marketing and sales strategies give our Members the chance to leverage and harness new opportunities."  Barson also mentioned the company would be making several additional strategic announcements over the coming months.  

About LIMU™

LIMU is an established global nutritional company solely focused on marketing the rich health benefits of marine bioactive, Fucoidan.  Employing a direct sales business model, LIMU continues to expand its network of Members in more than 20 countries, with tens of millions of dollars in commissions paid annually. Based in Florida, LIMU is an industry leading home-based business opportunity, helping people to enjoy a higher quality of life. For more information on LIMU and its exclusive Fucoidan product formulas, please visit www.thelimucompany.com.

SOURCE LIMU