Lightspeed Marketing Merges with iReg Events

RALEIGH, N.C., Feb. 2, 2017 /PRNewswire/ -- Lightspeed Marketing Communications and Intelligent Registration & Events (iReg) have merged to create a full-service event marketing agency. For our clients, this means an all-inclusive approach that combines two agencies into one, focused on delivering innovative strategies to empower your business and improve the return on your marketing investments. We specialize in events, advisory boards, creative, marketing, and communications.

Rob Johnson, managing director of Lightspeed, says: "This partnership enables us to offer our clients a streamlined approach to conceiving and executing their events. Rather than managing multiple vendors, we can now offer a full suite of services that allows a more efficient approach to event management."

Bryan Meyer, new head of events and registration, adds: "iReg fills the independent event registration service that perfectly matches the work provided by Lightspeed. Our companies have worked together on a variety of projects for more than a decade. For us, this is the next logical step forward in growing the business and offering our clients a true, full-service experience focused on empowering their events."

Over the last year, Lightspeed has strategically grown our portfolio of services and clients by adding key industry experts to the team. In 2017, we will add three to five more team members to meet client demand. 

Combined, the team has delivered first-class events, creative services, marketing and communications strategy, and advisory board development to global and local clients such as Cisco Systems, NetApp, Intel, McKesson, eBay, Facebook, Juniper, Bessemer Venture Partners, Motorola, and T-Mobile. 

"We spent 2016 planning for this merger; coming together as one cohesive team, and that legwork as put us in the perfect position to crush it in 2017 with our clients," said Johnson. 

iReg Events will become a part of Lightspeed Marketing and will assume the Lightspeed name and brand. Lightspeed is headquartered in Raleigh, N.C., with satellite offices in San Francisco and Chicago. 

Lightspeed Marketing is focused on delivering innovative strategies to empower our clients and improve their return on marketing investments. A battle-tested, creative powerhouse of systematic thinkers and inspired minds, our expertise and constant pursuit of excellence is what fuels us to consistently build productive partnerships and produce amazing experiences for our clients. Events, creative, marketing and communications – we know what it takes to create an impact and empower your business. For more information on Lightspeed Marketing go to lightspeedmarketing.com/our_thoughts

Media Contact:
Brent Brandow
Communications and Social Media Director
[email protected] 
Ph: 919.244.5367

SOURCE Lightspeed Marketing

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