LifeNexus to Launch the Personal Health Card at Health Information Management Systems Society (HIMSS)

BROOMFIELD, Colo., Feb. 17, 2011 /PRNewswire/ -- LifeNexus, Inc., the developer of the iChip™ and Personal Health Card®, today announced the launch of the Personal Health Card at the HIMSS conference in Orlando, Florida. The HIMMS conference is the world's largest and most respected Healthcare IT conference. The Personal Health Card is the first multi-purpose electronic health card utilizing the embedded iChip for securely maintaining and individual's personal health record, with a payment card option on the same card.

The LifeNexus Personal Health Card was designed specifically to securely maintain an individual's Personal Health Record (PHR) on a card in their wallet. The patented iChip™, (Individually Controlled Health Information Platform™), utilizes "mobile server" technology embedded on a chip card which is both encrypted and password-protected, providing a highly secure environment to store comprehensive health information for individuals and their family members. Christopher Maus, CEO of LifeNexus said "The wallet has long been the "mobile platform" to store and grant access to private information such as payment, membership, reward and insurance cards. These cards securely transfer information through cardholder authorization. Now individuals have the same control, security and rich experience with their health records."

With the Personal Health Card, an individual's information stays in their wallet, not on a web-based server, supporting a consumer centric exchange of health information. Consumer centric control has been the basis of adoption for all digital platforms. This eliminates consumer concerns about storing sensitive data on an unrelated third party server while also supporting the adoption of electronic medical records by their health care providers. If individuals choose to have the Personal Health Card on a payment card, they can make purchases, providing a convenient way to manage their health-related information and make general day-to-day purchases on the same card.

About LifeNexus, Inc.

LifeNexus introduces a new era in portable health records with the Personal Health Card®. This technology was designed specifically for maintaining an individual's Personal Health Record (PHR) on a card in their wallet. The patented iChip™, "Individually Controlled Health Information Platform™," utilizes mobile server technology to securely store critical information including prescriptions, medical history, allergies, insurance data, emergency contacts, physician notes, as well as other key information. Individuals authorize access to critical information at the time and point of need. With sensitive information securely encrypted, password protected and "Off-the-Web" the consumer is in absolute control with the iChip. Now individuals can manage their personal health information and at their choice, the iChip can be applied to payment cards, conveniently making general day-to-day purchases on the same card.

For more about LifeNexus visit www.personalhealthcard.com or follow us on Facebook or Twitter.

About HIMSS

HIMSS is a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare. Founded 50 years ago, HIMSS and its related organizations have offices in Chicago, Washington, DC, Brussels, Singapore, Leipzig, and other locations across the United States. HIMSS represents more than 30,000 individual members, of which two thirds work in healthcare provider, governmental and not-for-profit organizations. HIMSS also includes over 470 corporate members and more than 85 not-for-profit organizations that share our mission of transforming healthcare through the effective use of information technology and management systems. HIMSS frames and leads healthcare practices and public policy through its content expertise, professional development, and research initiatives designed to promote information and management systems' contributions to improving the quality, safety, access, and cost-effectiveness of patient care. To learn more about HIMSS and to find out how to join us and our members in advancing our cause, please visit our website at www.himss.org.

SOURCE LifeNexus, Inc.