Life is Good® Launches "Positive State" Apparel Collection and Digital Campaign To Promote Nationwide Positivity During U.S. Election Season

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Sep 19, 2016, 08:15 ET

BOSTON, Sept. 19, 2016 /PRNewswire/ -- Positive lifestyle brand, Life is Good®, announced today the launch of its new Positive State Collection and campaign to spread the power of optimism during the 50 days leading up to the presidential election.

Now through November 8, 2016, on Life is Good's social channels, fans from each state will be asked what makes their state a positive place to live. By filling out a Facebook survey, Life is Good optimists will demonstrate all the good happening across the country by sharing what they love about their state, like fun facts, local heroes, and favorite foods. Users will share their good moments on social with #GROWtheGood. At the end of the campaign, Life is Good will provide $25,000 in grants ($500 to a participant from each state) to help grow the good in local communities.

"Elections are uncertain by nature, but at Life is Good, we're certain that optimism can change the conversation," said John Jacobs, Chief Creative Optimist & Life is Good co-founder. "This fall, we celebrate inspiring optimists from every state who build positivity in their communities and impact our country's progress as a whole."

The campaign supports the new Life is Good Positive State Collection, an Americana t-shirt line for men and women. The styles include a patriotic palette and inspirational graphics to focus on the good happening in the U.S. The tees are made with 100% USA grown cotton, are garment washed for softness and feature double needle stitching. Like all Life is Good products, the brand donates 10 percent of its annual net profits to help kids in need.

For more information on the campaign, visit: http://www.lifeisgood.com/positivestate

To shop the new collection, visit: http://www.lifeisgood.com/

ABOUT THE LIFE IS GOOD COMPANY

The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need. To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.

MEDIA CONTACT

Mark Ballard
[email protected]

Kelsey Cycan
[email protected]

SOURCE Life is Good Company