Licorice Personality Results Released for National Licorice Day

Quiz Reveals Differences Between Red & Black Licorice Fans

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Apr 12, 2011, 06:15 ET

BEND, Ore., April 12, 2011 /PRNewswire/ -- Today is National Licorice Day, and to celebrate, the American Licorice Company, maker of Red Vines® twists, has released the results of its Licorice Personality Quiz. The beloved candy maker was curious to find out about people who prefer red licorice versus those who prefer black. Hundreds of fans on the Red Vines Facebook page were asked to describe both their personalities and their licorice preferences.

"Most licorice fans have a distinct preference, and we see it every day in the flood of Twitter tweets and Facebook updates we receive," said American Licorice Company's Consumer Communications Manager, Michael Kelly.

The quiz results show that those preferring red licorice see themselves as sensible, practical, and down-to-earth. They describe themselves as more pragmatic and conservative than their black licorice counterparts. They tend to be more methodical, and like to have things planned instead of leaving things to chance.

Conversely, fans of black licorice consider themselves more 'wild and crazy' when compared to those who prefer red. They like spontaneity and enjoy the thrill of adventure. They're more likely to be outspoken, freely share their opinions with others, and often feel as though they're going a million miles an hour.

"Interestingly, one thing both groups had in common was that they described themselves as more 'jeans and a t-shirt' types than 'designer.' Maybe that means licorice is the ultimate comfort food," observed Kelly.

The Red Vines National Licorice Day Sweepstakes will also wrap up on April 12th, with 100 Grand Prize Winners being selected to receive Red Vines Prize Packs and Movie Tickets.

Winners of Red Vines' Annual Drawing Contest have also been announced. In addition to awarding $2500 prizes to each of the six best entries from three age categories, selected winning drawings will be featured on packages of Red Vines twists.

About American Licorice Company

An industry leader in the manufacturing of extruded candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Snaps®, Sour Punch®, Super Ropes®, Extinguisher® and Natural Vines™ candy. Additional information is available online at www.amerlic.com.

SOURCE American Licorice Company