LG Brings Streamlined Payment Option To Smart TVs

Paymentwall-LG Alliance Expands Viewer Access to Content and Online Retailers

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Oct 03, 2016, 09:00 ET

ENGLEWOOD CLIFFS, N.J., Oct. 3, 2016 /PRNewswire/ -- LG Electronics, in collaboration with Paymentwall, announced today that developers now have the opportunity to create apps that enable LG webOS Smart TVs in the United States to support scores of different online payment methods. LG's global Paymentwall alliance, bringing more than 140 payment options to more than 200 countries, will give consumers easier access to paid apps, movies, games and much more through LG's intuitive webOS Smart TV platform.

By expanding the number of online payment options for LG webOS Smart TVs, this integration with Paymentwall will allow LG customers to enjoy a larger selection of paid content via the LG app store. By simply clicking the Buy Now button and entering a credit or debit card number, owners of LG Smart TVs with webOS will be able to conduct hassle-free online purchases all over the world without having to sign in separately. LG webOS Smart TV owners will also get support for payment via desktops, laptops, tablets or mobile devices using QR codes and other secure verification protocols.

"The versatility of the webOS platform has made LG's Smart TVs the ultimate choice for U.S. consumers seeking a wide selection of engaging content," said Matthew Durgin, head of smart TV content partnerships, LG Electronics USA. LG's webOS 3.0 platform delivers an expansive world of content, including live TV, streaming services as well as fun and challenging games, he explained. The webOS 3.0 platform also is compatible with 4K Ultra HD and high-dynamic range (HDR) programming.

Brian Kwon, president and CEO of the LG Home Entertainment Company, said, "By collaborating with Paymentwall, we're able to evolve the smart TV purchasing experience on the LG webOS platform much faster than if we had worked alone. This partnership is another example of how LG's collaborative efforts position LG as a global smart TV leader."

For more information about LG's broad assortment of webOS-enabled LG OLED, LG SUPER UHD AND LG LED smart TVs, visit LG.com.

"LG" and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.

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SOURCE LG Electronics USA