Lexicon Senior Healthcare (LSH) Announces Nationwide Plan to Market Loyal American Affordable Health Benefits Policy

AUSTIN, Texas, Aug. 26, 2011 /PRNewswire/ -- Lexicon Senior Healthcare (LSH), a Dallas, TX-based national distribution partner with Great American Supplemental Benefits Group (GASB), has announced a plan to distribute the new Loyal American Life Insurance Company Affordable Health Benefits(SM) policy on a nationwide basis.  This product provides an alternative to high cost health insurance for individuals and small businesses and adds significant value to LSH's current product portfolio.  Loyal American Life Insurance Company®, a member of the Great American Supplemental Benefits Group (GASB) family of companies, designed this Affordable Health Benefits policy to further expand its reach beyond the senior and specified disease markets.

GASB feels that Lexicon Senior Healthcare's track record for quickly entering a market and producing business makes this product a natural fit for their preset appointment programs. The product is designed to help provide first-dollar coverage with an unlimited lifetime maximum on the base policy for hospital stays, surgeries, doctor visits, lab & x-rays, ER visits, ambulance, accidents and much more. Also, an important part of marketing the Affordable Health Benefits policy, Lexicon Senior Healthcare will offer clients the option to purchase a discount healthcare plan which provides consumers with access to network discounts.

Lexicon Senior Healthcare is excited about the extensive range of coverage options that the Affordable Health Benefits policy offers. Combined with the current healthcare challenges facing many Americans as well as the competitive pricing options that Loyal American is offering, Lexicon shares GASB's belief that the timing for entering this market is now.

As of August 26, Affordable Health Benefits is available for sale in: AL, IA, LA, MI, MS, MO, NE, OH, OK, SC, TX, WI and WV with pending filings in: AZ, CA, CO, GA, ID, IL, IN, KS, KY, MT, NV, NM, NC, OR, PA, TN and VA.

About Lexicon Senior Healthcare

Lexicon Senior Healthcare is a privately held insurance and non-insurance marketing organization focused on developing unique distribution systems on a nationwide basis. It provides daily preset sales appointments exclusively to its sales representatives in a true career environment. It has also developed customized solutions for alternative distribution models, such as lead-only based divisions and non-captive brokerage opportunities.  For more information, visit www.LexiconSeniorHealthcare.com.

About Loyal American Life Insurance Company

Part of the Great American Supplemental Benefits Group family of companies, Loyal American Life Insurance Company has provided insurance products since 1955 and continues to offer a comprehensive selection of supplemental policies, marketed through agents, designed to help meet the financial needs of Americans as deductibles and coinsurance costs grow.  

About Great American Supplemental Benefits Group

Based in Austin, Texas, Great American Supplemental Benefits Group (GASB) features a comprehensive suite of supplemental health insurance products including Affordable Health Benefits, Cash Advantage Critical Illness(SM), specified disease cancer, heart attack, stroke, accident and Medicare Supplement. Great American Supplemental Benefits Group is a member of Great American Financial Resources Inc. ("GAFRI"). GAFRI is a member of the Great American Insurance Group, whose roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of Great American Insurance Group are subsidiaries of American Financial Group, Inc. AFG's common stock is listed and traded on the New York Stock Exchange and Nasdaq Global Select Market under the symbol AFG.

Visit:

www.LexiconSeniorHealthcare.com

www.LoyalAmerican.com

www.GAFRI.com

www.AFGinc.com

THIS IS NOT MAJOR MEDICAL COVERAGE.  POLICY HAS LIMITED HOSPITAL CONFINEMENT AND OTHER FIXED INDEMNITY BENEFITS.  This policy is guaranteed renewable up to age 65 and is subject to the company's right to increase premium on a class basis.  This information is intended for professional agents. LOYAL-09-0014-LSH.

SOURCE Lexicon Senior Healthcare