Let it Snow! GreeNow, America's Only 100% Biodiesel Mobile Power Company, Announces a Technology Breakthrough, Burning 100% Alternative Fuel in Sub-Freezing Weather

NEW YORK, Feb. 9 /PRNewswire/ -- GreeNow, the only company in the United States leasing generators that run on 100% American soybean biodiesel, announced a technological breakthrough which enables its generator engines to power outdoor events through the winter.

Knowing at low temperatures that pure biodiesel can become gelatinous and difficult to burn, the GreeNow team developed a customized, state-of-the-art heating system for its generators and fuel tanks. The result: Even as the January weather pushes the mercury below 20 degrees, GreeNow's generators are running proficiently on 100% American-grown soybean biodiesel.

GreeNow's Winter Power System kicked into high gear on three events in New York:

• Knickerbocker Ice Festival: Casablanca Productions reduced the negative environmental impact of the Knickerbocker Ice Festival in Rockland Lake, NY, over the weekend of January 22-24th, 2010
• Metrovision: Metrovision selected GreeNow to power its mobile broadcast trucks at an international Red Bull Press event in New York, NY, also on January 22-24th
• Events in Motion: Events in Motion partnered with GreeNow to power a movie premier for Percy Jackson in New York City on February 4th

"After 2 years of research and testing, GreeNow's Winter Power System is finally here," said Aaron Levinthal, GreeNow co-founder. "Until now, we were unable to run biofuel in the dead of winter, but no longer.  This is a huge breakthrough and I can't think of a better way to start the new decade for our company than to bring green power to the events business all year long."

GreeNow

GreeNow was founded in 2006 to offer alternative sources of power for the events industry. Known for using biodiesel in traditionally petroleum diesel equipment, the company leads the industry by providing 100% alternative fuel in its equipment. GreeNow provides generators, solar charged battery packs and recycling, and serves clients with a producer's mindset. For further information, please visit our website at www.GreeNow.com.

SOURCE GreeNow