LendingTree Had Third Most Effective Ad in Q2 According to Ace Metrix
Brand scores well in tough category and outperforms competition by over 22%
CHARLOTTE, N.C., July 15, 2013 /PRNewswire/ -- LendingTree, the nation's leading online source for competitive home loan offers, today announced that an ad from its new campaign received third place in the Ace Metrix Most Effective Ads List for Q2, 2013.
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The ad, titled "Boxers", outperformed competitors in the mortgage category by over 22%. The Ace Metrix qualification methodology is based on an ad's ability to distinguish itself from its peer set. The mortgage category is generally difficult to score well in due to lower incidence rates but the new LendingTree ad outperformed competition and scored well in the likeability, watchability and attention categories.
"This is a tremendous accomplishment for LendingTree," said Fred Saunders, SVP, Marketing at LendingTree. "The mortgage category has a history of very low-involvement from consumers, and just breaking through can be difficult. Having high engagement and effectiveness with our advertising is great to see. Given our spend levels relative to the others on this list, it's a testament to the power of a good idea."
To read more about the most effective ads of Q2, please visit: http://www.acemetrix.com/spotlights/events/top-ads-of-q2-2013/
To view LendingTree's ad campaign, visit the company's YouTube channel: http://www.youtube.com/user/lendingtree
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP. - See more at: http://www.acemetrix.com/news/press-releases/dawn-cleans-up/#sthash.41S4ZAg8.dpuf
About LendingTree, LLC
LendingTree, LLC is the nation's leading online source for competitive home loan offers, empowering consumers during the mortgage, refinance or auto loan process. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 30 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE, join our Facebook page and/or follow us on Twitter @LendingTree.
MEDIA CONTACT:
Megan Greuling
704-943-8208
[email protected]
SOURCE LendingTree
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